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This textbook comprises an innovative companion for cross-cultural
management classes, demonstrating how organizations can deal with
cultural differences successfully. Providing a constructive and
positive lens into the multifaceted world of interculturality, the
authors illustrate the multiple benefits associated with cultural
diversity in the fast-changing global and digital environment. Key
features include: Carefully constructed chapters that match course
development Practical recommendations drawn from multiple
disciplines for managing diversity Case studies from numerous
cultures to educate students and managers alike in shaping
intercultural relationships Multiple frameworks for analysis and
illustrative literature reviews to provide a substantial and unique
overview of intercultural management. Outlining ways in which to
understand and constructively design interculturality, this
textbook is a seminal guide for students of bachelors, masters and
MBA courses, particularly those focusing on management studies. It
also provides useful insights for organizations looking to design
and develop intercultural management practices.
This textbook comprises an innovative companion for cross-cultural
management classes, demonstrating how organizations can deal with
cultural differences successfully. Providing a constructive and
positive lens into the multifaceted world of interculturality, the
authors illustrate the multiple benefits associated with cultural
diversity in the fast-changing global and digital environment. Key
features include: Carefully constructed chapters that match course
development Practical recommendations drawn from multiple
disciplines for managing diversity Case studies from numerous
cultures to educate students and managers alike in shaping
intercultural relationships Multiple frameworks for analysis and
illustrative literature reviews to provide a substantial and unique
overview of intercultural management. Outlining ways in which to
understand and constructively design interculturality, this
textbook is a seminal guide for students of bachelors, masters and
MBA courses, particularly those focusing on management studies. It
also provides useful insights for organizations looking to design
and develop intercultural management practices.
The crucial actors of a global knowledge-based economy are
multinational enterprises (MNEs). MNEs depend on the embeddedness
in an institutional framework; their competitive advantage depends
on the cross-border utilisation of regional and national
capabilities. The innovativeness of a company is therefore based
also on regional innovation systems. Multinational Enterprises and
Innovation contributes to a better understanding of the
interconnectedness between organisational and regional learning. On
the basis of case studies in Germany and France, this volume
investigates how MNEs cope with technical, economic and
institutional uncertainties by drawing upon the complementary
strengths of organisational and regional networks in national and
European contexts. The book links two theoretical debates which are
currently still largely disconnected -- the debate on learning
processes in MNEs and the debate on the regional bases of
innovativeness and competitiveness -- answering the question of how
the internationalisation of R&D is reconciled with regional
competences.
The crucial actors of a global knowledge-based economy are
multinational enterprises (MNE). At the same time, the competences
in the country and even in the region where the headquarters are
located still play a crucial role for the localisation of R&D.
MNEs depend on the embeddedness in an institutional framework,
since their competitive advantage in the world-wide competition
depends crucially on the cross-border utilisation of regional and
national capabilities. Complementary to transnational networks, the
innovativeness of a company is therefore based also on regional
innovation systems. Multinational Enterprises and Innovation
contributes to a better understanding of the interconnectedness
between organisational and regional learning. On the basis of case
studies in Germany and France, we investigate how MNEs cope with
technical, economic and institutional uncertainties by drawing upon
the complementary strengths of organisational and regional networks
in national and European contexts. Thus, the book links two
theoretical debates which are currently still largely unconnected
-- the debate on learning processes in MNEs and the debate on the
regional bases of innovativeness and competitiveness. In this way,
we try to answer the question how the observed internationalisation
of R&D is reconciled with the crucial role of domestic
locations and regional competences.
Interkulturalität betrifft den gegenseitigen
Verständigungsprozess von Personen, die verschiedenen Kulturen
zugehörig sind und insofern nicht über dieselben
Wertorientierungen, Bedeutungssysteme und Wissensbestände
verfügen. Interkulturalität betrifft in jüngster Zeit immer mehr
Menschen, sei es auĂźerhalb oder innerhalb der eigenen
Lebenswelten. Im Rahmen interkultureller Kontakte erfahren Personen
nicht nur Ă„hnlichkeiten und Gemeinsamkeiten, sondern auch
Unterschiede und Irritationen, die verstanden werden wollen. Aus
diesem Grund hat die Forschung und Praxis zur Interkulturellen
Kommunikation in den letzten Jahrzehnten – ausgehend von den USA
– weltweit zunehmende Bedeutung und dynamische Entwicklung
erfahren. Dieser Sammelband bietet einen innovativen und
originellen Zugang zur Interkulturalitätsforschung: Im Mittelpunkt
stehen fĂĽr die Forschung bedeutende Personen,
„Interkulturalisten“, die zentrale Theorien, Modelle und
Konzepte erarbeitet und somit das Fach maßgebend geprägt haben.
Es werden Zusammenhänge zwischen Interkulturalisten und bestimmten
Themen, Theorien, Wissenschaftsdisziplinen und „Schulen“
hergestellt. Ebenso wird gezeigt, wie diese konzeptuellen
Bezugsrahmen nutzbar sind, um die „interkulturelle
Wirklichkeit“ besser zu verstehen.
This ground breaking textbook looks at the issue of managing across
cultures: the difficulties and opportunities it brings and the
competencies needed to handle situation and create solutions.
Applying a constructive approach, Intercultural Management
demonstrates how cultural diversity can be used as a resource to
demonstrate synergy and complementarity. Taking a case-based
approach, its innovative case studies examine a wide range of
topics in international management, helping students to explore
theory in the context of real-life situations. Taking the form of
an edited collection, it offers a fascinating range of perspectives
from a global panel of experts in the discipline. This will be the
ideal companion to students taking courses on intercultural,
cross-cultural, and international management at undergraduate,
postgraduate and MBA level. It will also be valuable reading for
organisations seeking to improve their intercultural management
strategies. Accompanying online resources for this title can be
found at bloomsburyonlineresources.com/intercultural-management.
These resources are designed to support teaching and learning when
using this textbook and are available at no extra cost.
In 57 realen Fallstudien werden die vielfachen Facetten der
internationalen Unternehmenstatigkeit vorgestellt. Die didaktisch
geschickt aufbereiteten Fallstudien decken die zentralen Bereiche
des Internationalen Managements ab. Zu jeder Fallstudie gehoren
neben der Problembeschreibung konkrete Fragen mit Losungshinweisen.
In der 4. Auflage wurden zahlreiche Fallstudien durch neue und
aktuelle Case Studies ersetzt; die verbleibenden wurden vollstandig
uberarbeitet. Um die zunehmenden englischsprachigen Vorlesungen im
Fach Internationales Management zu unterstutzen, sind in der 4.
Auflage etwa die Halfte der Fallstudien in englischer Sprache.
James Bond 007 - die erfolgreichste Kinofilmserie der Welt nimmt
auf seine Fangemeinde seit uber 50 Jahren Einfluss: Bond zeigt den
Zuschauern das Gute und Schlechte auf der Welt, reprasentiert
Lander, belegt Raume mit Assoziationen und erschafft Weltbilder. Er
verkoerpert Ideale, Identitaten sowie einen bestimmten Stil und
lebt interkulturelle Kompetenz vor. Anhand der Analyse der
inhaltlichen Strukturen und Reprasentationsmuster der Filme wirft
dieser Sammelband einen kritischen Blick auf die Wirkungsmacht des
beruhmten Geheimagenten. Fur die zweite Auflage wurde der Band
aktualisiert und Bezuge zum neuesten, dem 25. James-Bond-Film
hergestellt.
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