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Permanently Online, Permanently Connected establishes the
conceptual grounds needed for a solid understanding of the
permanently online/permanently connected phenomenon, its causes and
consequences, and its applied implications. Due to the diffusion of
mobile devices, the ways people communicate and interact with each
other and use electronic media have changed substantially within a
short period of time. This megatrend comes with fundamental
challenges to communication, both theoretical and empirical. The
book offers a compendium of perspectives and theoretical approaches
from leading thinkers in the field to empower communication
scholars to develop this research systematically, exhaustively, and
quickly. It is essential reading for media and communication
scholars and students studying new media, media effects, and
communication theory.
Permanently Online, Permanently Connected establishes the
conceptual grounds needed for a solid understanding of the
permanently online/permanently connected phenomenon, its causes and
consequences, and its applied implications. Due to the diffusion of
mobile devices, the ways people communicate and interact with each
other and use electronic media have changed substantially within a
short period of time. This megatrend comes with fundamental
challenges to communication, both theoretical and empirical. The
book offers a compendium of perspectives and theoretical approaches
from leading thinkers in the field to empower communication
scholars to develop this research systematically, exhaustively, and
quickly. It is essential reading for media and communication
scholars and students studying new media, media effects, and
communication theory.
Die Senkung der Anzahl von Verkehrsunfallen und Unfallopfern
stellt eine zentrale Herausforderung dar, sowohl aus Sicht des
offentlichen Gesundheitswesens als auch mit Blick auf
volkswirtschaftliche Lasten. Aus diesem Grund kommt der
kommunikativen Unfallpravention eine grosse Relevanz zu. Welche
Erfolge solche Verkehrssicherheitskommunikation erzielen kann,
hangt wiederum massgeblich von ihrem strategischen Zuschnitt ab,
und dieser kann und muss durch wissenschaftliche Forschung
angeleitet werden. Der Band bringt deshalb forschungs- und
praxisbezogene Beitrage zu unterschiedliche Aspekten der
Verkehrssicherheitskommunikation zusammen. "
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