The difficult and nuanced issue of discrimination - race, gender, ethicity, religion - is the focus of this volume. Discrimination has long played a part in medievalism studies, but it has rarely been weaponized as thoroughly and publicly as in recent exchanges. The essays in the first part of this volume respond to that development by examining some of the many forms discrimination has taken in medievalism (studies) relative to race, gender, sexual orientation, religion, and ethnicity. These papers thus inform many of the subsequent chapters, which address a wide variety of aspects of medievalism, showing how many cultural areas it touches upon. Subjects include Evelyn Underhill's literary interest in the Arts and Crafts Movement; the Anchoresses of the filmmaker Chris Newby and novelist RobynCadwallader; cinematic battle orations; contemporary representations of Viking helmet horns; modern board-game culture; and Vincent Van Gogh's Studio of the South. The volume also includes a transcription and contextualization ofthe celebrated scholar Helen Waddell's notes on medieval texts. KARL FUGELSO is Professor of Art History at Towson University. Contributors: Carla Arnell, Aida Audeh, Peter Burkholder, Christopher Caldiero,Michael Evans, Jennifer FitzGerald, Jonathan Godsall, Angus J. Kennedy, Nadia Margolis, Lauryn Mayer, Timothy S. Miller, Tison Pugh, Richard Utz, Kim Wilkins, Karen A. Winstead, Helen Young

Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. His concept of "Neo-PR" and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today's burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we've come to know it, and helps to prepare today's undergraduate and graduate public relations students for our postmodern world.