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Nobody's Fool - Why We Get Taken In and What We Can Do about It (Hardcover): Daniel Simons, Christopher Chabris Nobody's Fool - Why We Get Taken In and What We Can Do about It (Hardcover)
Daniel Simons, Christopher Chabris
R762 R645 Discovery Miles 6 450 Save R117 (15%) Ships in 10 - 15 working days

From phishing scams to Ponzi schemes, fraudulent science to fake art, chess cheaters to crypto hucksters, and marketers to magicians, our world brims with deception. In Nobody's Fool, psychologists Daniel Simons and Christopher Chabris show us how to avoid being taken in. They describe the key habits of thinking and reasoning that serve us well most of the time but make us vulnerable-like our tendency to accept what we see, stick to our commitments, and overvalue precision and consistency. Each chapter illustrates their new take on the science of deception, describing scams you've never heard of and shedding new light on some you have. Simons and Chabris provide memorable maxims and practical tools you can use to spot deception before it's too late. Informative, illuminating, and entertaining, Nobody's Fool will protect us from charlatans in all their forms-and delight us along the way.?

The Invisible Gorilla - And Other Ways Our Intuition Deceives Us (Paperback): Christopher Chabris, Daniel Simons The Invisible Gorilla - And Other Ways Our Intuition Deceives Us (Paperback)
Christopher Chabris, Daniel Simons 1
R350 R241 Discovery Miles 2 410 Save R109 (31%) Ships in 12 - 17 working days

If a gorilla walked out into the middle of a basketball pitch, you'd notice it. Wouldn't you? If a serious violent crime took place just next to you, you'd remember it, right? The Invisible Gorilla is a fascinating look at the unbelievable, yet routine tricks that your brain plays on you. In an award-winning and groundbreaking study, psychologists Christopher Chabris and Daniel Simons asked volunteers to watch a 60-second film of a group of students playing basketball and told them to count the number of passes made. About halfway through, a woman dressed head to toe in a gorilla outfit slowly moved to centre screen, beat her chest at the camera, and casually strolled away. Unbelievably, almost half of the volunteers missed the gorilla. As this astonishing and utterly unique new book demonstrates, exactly the same kind of mental illusion that causes people to miss the gorilla can also explain why many other things, including why: honest eyewitness testimony can convict innocent defendants expert money managers suddenly lose billions Homer Simpson has much to teach you about clear thinking Insightful, witty, and fascinating, The Invisible Gorilla closely examines the false impressions that most profoundly influence our lives and gives practical advice on how we can minimize their negative impact.

The Invisible Gorilla - How Our Intuitions Deceive Us (Paperback): Christopher Chabris, Daniel Simons The Invisible Gorilla - How Our Intuitions Deceive Us (Paperback)
Christopher Chabris, Daniel Simons
R422 R324 Discovery Miles 3 240 Save R98 (23%) Ships in 10 - 15 working days

Reading this book will make you "less" sure of yourself--and that's a good thing. In "The Invisible Gorilla, " Christopher Chabris and Daniel Simons, creators of one of psychology's most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: "Our minds don't work the way we think they do." We think we see ourselves and the world as they really are, but we're actually missing a whole lot.
Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain:
- Why a company would spend billions to launch a product that its own analysts know will fail
- How a police officer could run right past a brutal assault without seeing it
- Why award-winning movies are full of editing mistakes
- What criminals have in common with chess masters
- Why measles and other childhood diseases are making a comeback
- Why money managers could learn a lot from weather forecasters
Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We're sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we're continually tempted by the lure of quick fixes and effortless self-improvement.
"The Invisible Gorilla" reveals the myriad ways that our intuitions can deceive us, but it's much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.

"From the Hardcover edition."

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