Semiotic Analysis and Public Policy evaluates several key areas of public policy that are dependent on narrative, naming, sign, and branding to create meaning. Semiotic analysis, drawing on the work of Saussure, Peirce, and others, allows for creation of a case-oriented model of brand versus product, and of medium compared with message. Using a critical Habermasian lens, Atkinson convincingly exposes approaches focusing too heavily on instrumentality and rhetoric that claims a resolution of complex societal dilemmas. Rooted in the literature on public policy and semiotics, Atkinson creates an opportunity to delve more fully into the creation of narratives and meaning in policy, and the origins and maintenance of public programs. Evaluation of such programs shows various levels of disconnect between popular understanding of public considerations, political outcomes, and what results from the administrative/regulatory process in support of the law. This book will be of interest for scholars and researchers of public policy, policy analysis, public administration, public management, and policy implementation.

In June 2011, the city of Minot, North Dakota sustained the greatest flood in its history. Rather than buckling under the immense weight of the flood on a personal and community level, government, civic groups, and citizens began to immediately assess and address the event's impacts. Why did the disaster in Minot lead to government and community resilience, whereas during Hurricane Katrina, the non-resilience of the government and community of New Orleans resulted in widespread devastation? This book seeks to answer that question by examining how local government institutions affect pre- and post-disaster community and business resilience. Utilizing both survey methods and interviews, Atkinson analyzes the disasters that occurred in New Orleans, Louisiana, Palm Beach County, Florida, and Minot, North Dakota. He argues that institutional culture within local government impacts not only the immediate outcomes experienced during response, but the long-term prognosis of recovery for a community outside the walls of city hall. Understanding tendencies within a community that lead to increased vulnerability of both individuals and businesses can lead to shifts in governmental/community priorities, and potentially to improved resilience in the face of hazard events. Relevant to scholars of public administration, disaster researchers, and government officials, this book contributes to a growing literature on community and business resilience. It explores not just the devastation of natural disasters, but profiles governmental impacts that led to responsive and able processes in the face of disaster.

In June 2011, the city of Minot, North Dakota sustained the greatest flood in its history. Rather than buckling under the immense weight of the flood on a personal and community level, government, civic groups, and citizens began to immediately assess and address the event's impacts. Why did the disaster in Minot lead to government and community resilience, whereas during Hurricane Katrina, the non-resilience of the government and community of New Orleans resulted in widespread devastation? This book seeks to answer that question by examining how local government institutions affect pre- and post-disaster community and business resilience. Utilizing both survey methods and interviews, Atkinson analyzes the disasters that occurred in New Orleans, Louisiana, Palm Beach County, Florida, and Minot, North Dakota. He argues that institutional culture within local government impacts not only the immediate outcomes experienced during response, but the long-term prognosis of recovery for a community outside the walls of city hall. Understanding tendencies within a community that lead to increased vulnerability of both individuals and businesses can lead to shifts in governmental/community priorities, and potentially to improved resilience in the face of hazard events. Relevant to scholars of public administration, disaster researchers, and government officials, this book contributes to a growing literature on community and business resilience. It explores not just the devastation of natural disasters, but profiles governmental impacts that led to responsive and able processes in the face of disaster.