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Public relations practitioners are often called upon to help chart
their organization's strategic development, thus functioning as
managerial decision makers linking the organization to its larger
environment. This book is about understanding organizations,
especially the role played by organizational decision making in the
development and implementation of public relations programs and
activities. It emphasizes the ways in which an organization's
culture and decision making processes ultimately influence the
success or failure of their public relations efforts.
The research, case studies, and author's interpretations and
suggestions explore the often confusing netherworld of
organizational mindsets -- particularly as those world views affect
the organization's relations with clients and other stakeholders.
Understanding organizational politics is the way to understanding
how and why decisions are made by the organization's dominant
coalition. The primary goal of this text is to enhance our
understanding of the ways in which organizations "work" -- the
political process that accompanies organizational decision making.
As an instrumental participant in the organizational political
process, the public relations practitioner must posess knowledge
and understanding of the organization's political process in order
to succeed within that organization. Given the need for public
relations practitioners to form coalitions, negotiate consensus,
and advocate organizational interests, the political system
metaphor is most approriate for understanding the relationship
between organizational power and organizational public relations.
This book, then, "steps back" from a focus solely on the design of
public relations programs, and instead examines how the impetus for
those programs emerges within the organization as a result of
organizational politics in action.
Its special features include:
* practitioner responses at the end of each chapter providing
commentary on the usefulness of the ideas presented;
* sidebars from popular sources illustrating theories;
* new case studies;
* merging of management and organizational theory and research
with communication theory and research;
* a focus on external stakeholders from both an advocacy and a
collaborative frame resulting in the creation of a "collaborative
advocacy" framework for external communication; and
* an extended examination of ethical considerations pertaining to
organizational decision making and communication.
Public relations practitioners are often called upon to help chart
their organization's strategic development, thus functioning as
managerial decision makers linking the organization to its larger
environment. This book is about understanding organizations,
especially the role played by organizational decision making in the
development and implementation of public relations programs and
activities. It emphasizes the ways in which an organization's
culture and decision making processes ultimately influence the
success or failure of their public relations efforts.
The research, case studies, and author's interpretations and
suggestions explore the often confusing netherworld of
organizational mindsets -- particularly as those world views affect
the organization's relations with clients and other stakeholders.
Understanding organizational politics is the way to understanding
how and why decisions are made by the organization's dominant
coalition. The primary goal of this text is to enhance our
understanding of the ways in which organizations "work" -- the
political process that accompanies organizational decision making.
As an instrumental participant in the organizational political
process, the public relations practitioner must posess knowledge
and understanding of the organization's political process in order
to succeed within that organization. Given the need for public
relations practitioners to form coalitions, negotiate consensus,
and advocate organizational interests, the political system
metaphor is most approriate for understanding the relationship
between organizational power and organizational public relations.
This book, then, "steps back" from a focus solely on the design of
public relations programs, and instead examines how the impetus for
those programs emerges within the organization as a result of
organizational politics in action.
Its special features include:
* practitioner responses at the end of each chapter providing
commentary on the usefulness of the ideas presented;
* sidebars from popular sources illustrating theories;
* new case studies;
* merging of management and organizational theory and research
with communication theory and research;
* a focus on external stakeholders from both an advocacy and a
collaborative frame resulting in the creation of a "collaborative
advocacy" framework for external communication; and
* an extended examination of ethical considerations pertaining to
organizational decision making and communication.
Biomaterials offer the potential to restore and supplement the
function of tissues and organs following injury or disease. The use
of inorganic materials in the clinic to date has been widespread,
in the form of metallic joint replacements and ceramic dental and
bone implants. Exciting new medical applications continue to
emerge, enabled by innovative materials for neural interfaces and
as anti-fouling agents. The Chemistry of Inorganic Biomaterials
overviews the underlying chemistry behind the most common and
cutting-edge inorganic materials in current use, or approaching
use, in vivo. Framed from the context of the overarching material
class/application, it provides a balanced and critical overview of
the field by bringing together experts in both the fundamental
inorganic and material chemistry, as well as key clinical
considerations for biomedical applications. Written in an
accessible style, this book will be of interest to advanced
undergraduates, postgraduates and researchers in biomaterials,
inorganic materials and materials chemistry.
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