This engaging introduction shows how quantitative techniques can be used to analyse the internal and external environments in which businesses and organisations operate, with a contemporary focus on business start-up, enterprise and entrepreneurial skills. Each chapter: Applies a range of quantitative techniques to business decisions at all stages of the product life cycle Focuses upon a particular business sector or sectors, including IT, retail sales, financial services, tourism, biotechnology, pharmaceuticals, leisure, entertainment and other sectors of a modern economy Explores numerous real world applications, providing many opportunities for student interaction with the topic Quantitative Methods for Business and Management is perfect for any business and management undergraduate taking a first course in quantitative methods or its equivalent. It will also be ideal for those seeking to develop quantitative skills in a range of taught master's degrees. Stuart Wall is Professor of Business and Economics at the Ashcroft International Business School and teaches quantitative methods on a wide range of undergraduate, professional and postgraduate courses. He has extensive experience in applying these techniques, having acted as a consultant to local, regional and multinational companies, and having run his own business for many years. Chris Mitchell has taught quantitative methods to a wide range of students at undergraduate level, both in Business and in Science and Technology faculties. He is himself an entrepreneur, having launched his own successful sound-recognition software company, winning a business fellowship with Cisco Systems in the UK to develop his ideas further. Please note that the product you are purchasing does not include MyMathLab. MyMathLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMathLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMathLab to accelerate your learning? You need both an access card and a course ID to access MyMathLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMathLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMathLab (ISBN:9781292064369) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.mymathlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator