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‘Be original or die would be a good motto for photographers to
adopt…let them put life and colour into their work.’ - Yevonde.
Yevonde (1893–1975) was a businesswoman and tireless creator, as
an innovator committed to colour photography when it was not
considered a serious medium, her work is significant in the history
of British portrait photography. Yevonde championed
photography during a time where there were few women photographers
working professionally, and this book tells the story of her life,
works, and 60-year career. Yevonde: Life and Colour brings the
photographer’s works together again for the first time in 20
years and features previously unpublished works. This book
showcases her experimentation with a range of techniques and genres
including colour photography, portraiture, still-lifes,
solarisation, and the Vivex colour process, and repositions her as
a modern artist of the twentieth century. This highly illustrated
publication provides in-depth context to
Yevonde’s images, considering their aesthetic and
mythic references. Yevonde’s portraits embody glorified tradition
countered with a desire for the new. Her most renowned body
of work is a series of women dressed as goddesses posed in surreal
tableaux from the 1930s.
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