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Kundenorientierte Unternehmensrechnung - Planung, Steuerung Und Kontrolle Von Kundenwerten (German, Paperback, 2006 ed.): Prof... Kundenorientierte Unternehmensrechnung - Planung, Steuerung Und Kontrolle Von Kundenwerten (German, Paperback, 2006 ed.)
Prof Dr Raimund Schirmeister; Claudia Kreuz
R1,847 Discovery Miles 18 470
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Claudia Kreuz konzipiert eine kundenorientierte Unternehmensrechnung, um durch eine Erweiterung des traditionellen Rechnungswesens die Ausgangsbasis fur ein entscheidungsorientiertes Erfolgscontrolling von Kunden zu schaffen. Durch die Planung, Steuerung und Kontrolle von Kundenwerten entsteht ein Informationsmehrwert fur die Unternehmensfuhrung und somit ein Beitrag zur Steigerung des Unternehmenserfolgs.

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