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This book explores the interaction between sustainability,
corporate responsibility, consumers, and the market. It aims to
discover if consumers are seeking out small, ethical, socially
responsible firms to buy from rather than large corporations; if
markets and organisations are supported by a new sensitivity to
social responsibility and sustainability ideas; if the integration
of corporate responsibility strategies and practices change how
market sectors are assembled. Bringing together international case
studies - including research on the Italian wine industry, German
butchers, Spanish football, Polish marketing and the Portuguese
financial sector - this book is valuable reading for scholars
working on corporate social responsibility, sustainability, and
good governance. Chapter 12 is available open access under a
Creative Commons Attribution 4.0 International License via
link.springer.com.
This book explores the interaction between sustainability,
corporate responsibility, consumers, and the market. It aims to
discover if consumers are seeking out small, ethical, socially
responsible firms to buy from rather than large corporations; if
markets and organisations are supported by a new sensitivity to
social responsibility and sustainability ideas; if the integration
of corporate responsibility strategies and practices change how
market sectors are assembled. Bringing together international case
studies - including research on the Italian wine industry, German
butchers, Spanish football, Polish marketing and the Portuguese
financial sector - this book is valuable reading for scholars
working on corporate social responsibility, sustainability, and
good governance. Chapter 12 is available open access under a
Creative Commons Attribution 4.0 International License via
link.springer.com.
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