Baby's crying! One by one each member of the family tries to console her, but nothing seems to work. Only when the family work together do they finally manage to make her smile again. This board book uses bold colours and a unique format, where each page is an overlapping semi-circular shape to create baby's and her family's faces. The appearing and disappearing faces throughout the book's pages are a nod to peek-a-boo games and will encourage toddlers to be involved and interested. When closed shut, the book's pages come together to form a giant rainbow, meaning that the book can be displayed frontally as a glorious decoration piece on the shelf.

This book is based around the idea of a pegboard, the sheet material used in workshops to hang tools. The story and simple illustrations are created around the system of perforations. These perforations can also be used to add wooden pegs or thread yearn in order to add details to the illustrations.