Lassen Sie sich mit diesem Buch in die Grundlagen der BWL einfuhren Im Zentrum dieses Buches uber die Grundlagen der BWL steht der Unternehmenslebenszyklus von der Grundungs- bis zur Sattigungsphase. Sie erhalten eine Einfuhrung in die Betriebswirtschaftslehre und die damit verbundenen Themenfelder, wie etwa: die Entwicklung eines Businessplans die Erstellung von Marketingkonzepten das Insolvenz- und Turnaround-Management die volkswirtschaftliche Gesamtrechnung Ziel des Buches ist es, die entscheidenden Aspekte der Unternehmensfuhrung von der Grundungsphase bis zu einer moeglichen Krisenphase zu verdeutlichen. Mit dem Unternehmenslebenszyklus verfolgen die Herausgeber einen integrierten Ansatz, um betriebswirtschaftliches Wissen in einem handlungsorientierten Zusammenhang zu vermitteln. Ein UEberblick uber die Inhalte des Grundlagenbuchs der BWL Nach einer Einfuhrung in das Unternehmertum erfolgt die Betrachtung der Grundungsphase. Dazu gehoeren: Das Finden einer Geschaftsidee Der Aufbau eines Businessplans Die Grundlagen des Handelsrechts in Deutschland Danach betrachten die Autoren die Phase des Unternehmenswachstums, in der die Grundlagen der Kosten- und Leistungsrechnung und der Bereich der Wachstumsfinanzierung erlautert werden. Darauf folgend erlautern sie die Reifephase, welche sich mit dem Basiswissen des Risiko- und Liquiditatsmanagements auseinandersetzt. Ausserdem wird die Sattigungsphase in Form einer kurzen Einfuhrung in Insolvenzrecht und Turnaround-Management behandelt. Abschliessend geht das Buch auf die Besonderheiten der volkswirtschaftlichen Gesamtrechnung ein, um den Unternehmenslebenszyklus in den volkswirtschaftlichen Kontext zu setzen. Dieses Buch uber die betriebswirtschaftlichen Grundlagen richtet sich vornehmlich an Studierende der Wirtschaftswissenschaften an der FOM Hochschule und weiterer Institute der BCW-Gruppe.

Wars may be lost, companies may go bankrupt and marriages may end in divorce. Such failures may be due to mistakes in decision-making. Strategic decision-making is of great and growing importance and decision-making in general is indeed the central issue in management and operations. It determines external as well as internal action and reaction. Managers have to make decisions and act so as to avoid bankruptcy but instead ensure the companys livelihood and enhance the companys value. These represent two of the major managerial goals. Shareholders eventually demand constant improvement in performance. It is, however, an art to appropriately assess situations of decision-making. Companies and their environment are typically dynamic and strategy cannot be viewed isolated as its success will depend on the decisions of others also. Game Theory as a theory of interaction provides appealing formal concepts and tools for examining such interdependent strategic behavior in business and economic settings. Although in literature hints can be found that Game Theory is already being applied by managers, the potential of Game Theory has not yet been exploited.

Due to globalisation, today's business environment obtains celerity and transparency of the global capital and product markets. Resultant from those changes of the world market, companies have to face an increase in the standards to remain competitive. Firms must ensue to that general trend of reducing costs, carrying a high yield and decreasing life-cycle time of their products. That change in business leads to certain requirements successful companies have to cope with. Externally, a corporation has to concentrate on the whole environment and especially on the customers. Internally, a flat, flexible, task oriented organisation, an orientation on high quality and the concept of a "learning organisation" are significant. To meet the internal requirements there is the need to build groups in which employees can work together on their own responsibility and achieve their given targets. Project Management prepossesses the requirements mentioned above and therefore plays an important role in today's business environment. But not only in hierarchical organisations a leader giving visions to the employees is needed, as also projects have to be guided and the team is to be made perform their specific assignment in order to complete the given job. Concluding, from the major challenge pertaining to the latest surroundings and also "the greatest competitive advantage global companies in the twenty-first century can have is effective global leaders." Without effective leadership reaching the company's targets and coping with the increased exigencies of business becomes much more difficult. Hence, effective leadership by the management is a crucial factor for each company to survive in the fast changing business environment. Identifying project management and leadership as two key is-sues responsible for a company's success, those factors have to be combined efficiently to meet the latest environmental requirements and remain task and target oriented.