This book on publisher and editor Lucile H. Bluford examines her journalistic writings on social, economic, and political issues; her strong opinionated views on African Americans and women; and whether there were consistent themes, biases, and assumptions in her stories that may have influenced news coverage in the Kansas City Call. It traces the beginnings of her activism as a young reporter seeking admission to the graduate program in journalism at the University of Missouri and how her admissions rejection became the catalyst for her seven-decade career as a champion of racial and gender equality. Bluford's work at the Kansas City Call demonstrates how critical theorists used storytelling to describe personal experiences of struggle and oppression to inform the public of racial and gender consciousness. Lucile H. Bluford and the Kansas City Call illustrates how she used her social authority in the formidable power base of the weekly Black newspaper she owned, shaping and mobilizing a broader movement in the fight for freedom and social justice. This book focuses on a selection of Bluford's news stories and editorials from 1968 to 1983 as examples of how she articulated a Black feminist standpoint advocating a Black liberation agenda-equal access to decent jobs, affordable health care and housing, and a better education in Kansas City, Missouri. Bluford's writings represented what the mainstream news ignored, exposing injustices and inequalities in the African American community and among feminists.

This book on publisher and editor Lucile H. Bluford examines her journalistic writings on social, economic, and political issues; her strong opinionated views on African Americans and women; and whether there were consistent themes, biases, and assumptions in her stories that may have influenced news coverage in the Kansas City Call. It traces the beginnings of her activism as a young reporter seeking admission to the graduate program in journalism at the University of Missouri and how her admissions rejection became the catalyst for her seven-decade career as a champion of racial and gender equality. Bluford's work at the Kansas City Call demonstrates how critical theorists used storytelling to describe personal experiences of struggle and oppression to inform the public of racial and gender consciousness. Lucile H. Bluford and the Kansas City Call illustrates how she used her social authority in the formidable power base of the weekly Black newspaper she owned, shaping and mobilizing a broader movement in the fight for freedom and social justice. This book focuses on a selection of Bluford's news stories and editorials from 1968 to 1983 as examples of how she articulated a Black feminist standpoint advocating a Black liberation agenda-equal access to decent jobs, affordable health care and housing, and a better education in Kansas City, Missouri. Bluford's writings represented what the mainstream news ignored, exposing injustices and inequalities in the African American community and among feminists.

As our society becomes increasingly diverse, racial, ethnic, and gender inclusiveness and equality have taken on new life in the United States. The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone's perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity. The Fourth Edition includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations. It also incorporates new material on: women of color, including an integrated assessment of their media experiences; new material on Muslim, Arab, and Asian groups; new technologies; and social media use and their impact. Presented in a logical, easy-to-follow format, this text offers readers an enhanced and expanded understanding of how women and minorities in the United States shape and are shaped by today's media environment.