Organizations, like people, are creatures of habit. They tend to approach problems in predictable ways. This revolutionary book argues that such ingrained habits, which often masquerade as efficient procedures, actually "obstruct" growth.

"The 2,000 Percent Solution" introduces "stallbusting," a process that shows you how to recognize typical stalls (like poor communications, disbelief, misconceptions, procrastination, tradition and bureaucracy) and how to overcome them.

Through unorthodox examples ranging from the sinking of the "Titanic" to sketches attributed to Leonardo da Vinci for a bicycle, "The 2,000 Percent Solution" redirects knee-jerk reactions onto more productive paths.

In addition, you'll learn about a new set of thought processes for designing and implementing solutions that will reap benefits 20 times greater or faster than the same tired "normal" solutions.

Packed with specific examples, advice and questions to help you improve your organization's process weaknesses, you'll learn how to go beyond today's best practices into the uncharted realm of what needs to be imagined and accomplished.

Discover the marketing basics to draw new membersand more fundsto your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today's world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysisStrengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

This work, honoring Saul B. Sells, adds to the understanding of the science of psychology and the application of that knowledge to meaningful human endeavors. Covers topics including: the interactionist approach and the importance of multivariate design, accuracy of measurement in order to move toward the understanding of human behavior, and the necessity of understanding personality characteristics and environmental affect.
Important reading for researchers, students, and professionals in all subdisciplines of psychology, including personality development, social psychology, research methods, evaluation and measurement.

This work, honoring Saul B. Sells, adds to the understanding of the science of psychology and the application of that knowledge to meaningful human endeavors. Covers topics including: the interactionist approach and the importance of multivariate design, accuracy of measurement in order to move toward the understanding of human behavior, and the necessity of understanding personality characteristics and environmental affect. Important reading for researchers, students, and professionals in all subdisciplines of psychology, including personality development, social psychology, research methods, evaluation and measurement.

The Earth's temperature has been rising. To limit catastrophic outcomes, the international scientific community has set a challenging goal of no more than two degrees Celsius (3.6 degrees Fahrenheit) average temperature rise. Economists agree we will save trillions of dollars by acting early. But how do we act successfully? And what's the backup plan if we fall short? Setting politics aside, Two Degrees reviews the current science and explains how we can set practical steps to reduce the extent of warming and to adapt to the inevitable changes, all while improving the bottom line, beautifying our communities, and increasing human health. The book is a practical guide intended for a broad audience of those who occupy and shape our built environment. The authors provide a clear framework for communities, policy makers, planners, designers, developers, builders, and operators to help manage the impacts and capture the opportunities of our changing climate. Two Degrees is divided into three sections-Fundamentals, Mitigation, and Adaptation-covering a diverse array of topics ranging from climate-positive communities and low-carbon buildings to the psychology of choice and the cost of a low-carbon economy. After a foreword by Amory Lovins, more than 10 contributing authors share knowledge based on direct experience in all aspects of built environment practice. This book clarifies the misconceptions, provides new and unique insights, and shows how a better approach to the built environment can increase resilience and positively shape our future.

The Earth's temperature has been rising. To limit catastrophic outcomes, the international scientific community has set a challenging goal of no more than two degrees Celsius (3.6 degrees Fahrenheit) average temperature rise. Economists agree we will save trillions of dollars by acting early. But how do we act successfully? And what's the backup plan if we fall short? Setting politics aside, Two Degrees reviews the current science and explains how we can set practical steps to reduce the extent of warming and to adapt to the inevitable changes, all while improving the bottom line, beautifying our communities, and increasing human health. The book is a practical guide intended for a broad audience of those who occupy and shape our built environment. The authors provide a clear framework for communities, policy makers, planners, designers, developers, builders, and operators to help manage the impacts and capture the opportunities of our changing climate. Two Degrees is divided into three sections-Fundamentals, Mitigation, and Adaptation-covering a diverse array of topics ranging from climate-positive communities and low-carbon buildings to the psychology of choice and the cost of a low-carbon economy. After a foreword by Amory Lovins, more than 10 contributing authors share knowledge based on direct experience in all aspects of built environment practice. This book clarifies the misconceptions, provides new and unique insights, and shows how a better approach to the built environment can increase resilience and positively shape our future.

In the past fifteen years, research on the red algae has greatly advanced and diversified; new technologies have extended the range of questions being studied and have yielded findings that would have been previously unobtainable. The first comprehensive monograph concerning the rhodophyta in over fifteen years, this volume presents an authoritative review on the current state of knowledge on the biology of the red algae. The eighteen chapters range from molecular and cellular to biochemical, physiological, organismal and ecological aspects of this important group of algae. This is a much needed reference text for students, researchers and teachers concerned with aquatic biology, phycology, limnology, oceanography and plant evolution.

Additional Contributing Authors Include Herbert Heaton, Mason Hammond, Shepard B. Clough And John G. B. Hutchins.

Lin Carter's greatest creation, the barbarian swordsman Thongor of Lemuria, returns in his first new book in more than 40 years "Young Thongor" collects Carter's short stories about Thongor's earliest adventures. Drawing on Robert E. Howard's Conan the Barbarian and Edgar Rice Burroughs' John Carter of Mars, Lin Carter has created an enduring new character sure to please all who treasure sword & sorcery in the classic vein.

Organizations, like people, are creatures of habit. They tend to approach problems in predictable ways. This revolutionary book argues that such ingrained habits, which often masquerade as efficient procedures, actually "obstruct" growth.

"The 2,000 Percent Solution" introduces "stallbusting," a process that shows you how to recognize typical stalls (like poor communications, disbelief, misconceptions, procrastination, tradition and bureaucracy) and how to overcome them.

Through unorthodox examples ranging from the sinking of the "Titanic" to sketches attributed to Leonardo da Vinci for a bicycle, "The 2,000 Percent Solution" redirects knee-jerk reactions onto more productive paths.

In addition, you'll learn about a new set of thought processes for designing and implementing solutions that will reap benefits 20 times greater or faster than the same tired "normal" solutions.

Packed with specific examples, advice and questions to help you improve your organization's process weaknesses, you'll learn how to go beyond today's best practices into the uncharted realm of what needs to be imagined and accomplished.