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Arguing that widespread changes in human attitude and behaviour
patterns are central to ensuring a more secure and sustainable
future on earth, this book focuses on communication processes in
development. The authors show how communication can be used to
mobilize societies, to facilitate democratic and participatory
decision-making, and to help people acquire new knowledge and
skills. Among the issues explored are: social mobilization
worldwide for child immunization; communication as a means of
facilitating rapid advances in family planning; and the use of
video to enable peasant farmers to participate in their own
development. The book should be of interest to those working in
development, both as practitioners and theorists, and to those
concerned with politics and society in the developing world.
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