The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success. The authors challenge the budget split between sales and marketing as possibly the largest barrier to successful shopper marketing and identify core stores and the areas they serve as being equally important targets for investment. Shoppernomics provides the manual for achieving successful companies serving happy and loyal customers, as the ultimate goal for manufacturers, retailers and brands. It reminds marketers that it is what customers take from their product or service that is important, not what they think they are delivering. It reminds sales people that nothing is more important than matching supply and demand in the eyes of the customer regardless of who actually makes the ultimate sale. Shoppernomics is designed to deliver fast results for companies prepared to recognise that they are not perfect, and go the extra mile to find out why.

The guitarists' guitarist and the songwriters' songwriter, the legendary Bert Jansch has influenced stars as diverse as Jimi Hendrix, Jimmy Page, Paul Simon, Sandy Denny, Nick Drake, Donovan, Pete Townshend, Neil Young, Bernard Butler, Beth Orton and Devendra Banhart. Unassuming, enigmatic and completely focused on his music, he has remained singularly resilient to the vagaries of fashion, being rediscovered and revered by new generations of artists every few years. Born in Edinburgh in 1943, Jansch became an inspirational and pioneering figure during Britain's 'folk revival' of the 1960s. In 1967 he formed folk/jazz fusion band Pentangle with John Renbourn and enjoyed international success until they split in 1973, when he returned to a solo career. Surviving alcoholism and heart surgery, Jansch has recently enjoyed a career renaissance - delivering a series of albums from 1995 onwards which have secured his standing as one of the true originals of British music.

This fascinating history charts the struggles and triumphs of Irish folk, trad, and blues musicians before the Irish music industry, and acts like U2, existed. Forgotten heroes and latter-day legends intertwine with honorary visitors who took a bit of Ireland with them, like Bob Dylan and Arlo Guthrie. The main focus of the book, however, is on the influence of homegrown pioneers, from Sweeney's Men in the 1960s to Horslips, De Danann, Anne Briggs, Rory Gallagher, and current groundbreakers like Martin Hayes. Anyone who owns even one Irish record will appreciate this book; anyone who owns a lot of Irish records will no doubt treasure it.