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At a time when policy discussions are dominated by "I feel" instead
of "I know," it is more important than ever for social scientists
to make themselves heard. When those who possess in-depth training
and expertise are excluded from public debates about pressing
social issues such as climate change, the prison system, or
healthcare vested interests can sway public opinion in uninformed
ways. Yet few graduate students, researchers, or faculty know how
to do this kind of work or feel empowered to do it. While there has
been an increasing call for social scientists to engage more
broadly with the public, concrete advice for starting the
conversation has been in short supply. Arlene Stein and Jessie
Daniels seek to change this with Going Public, the first guide that
truly explains how to be a public scholar. They offer guidance on
writing beyond the academy, including how to get started with
op-eds and articles and later how to write books that appeal to
general audiences. They then turn to the digital realm with
strategies for successfully building an online presence,
cultivating an audience, and navigating the unique challenges of
digital world. They also address some of the challenges facing
those who go public, including the pervasive view that anything
less than scholarly writing isn't serious and the stigma that one's
work might be dubbed "journalistic."Going Public shows that by
connecting with experts, policymakers, journalists, and laypeople,
social scientists can actually make their own work stronger. And by
learning to effectively add their voices to the conversation,
researchers can help make sure that their knowledge is truly heard
above the digital din.
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