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Hospitality Business Development analyses and evaluates the
different aspects of business growth routes and development
processes in the international hospitality industry. It considers
the essential features of the strategic business context, in which
any hospitality organisation operates, and: Explores the essential
requirements and challenges of hospitality business development,
and the implications which these present for hospitality operators.
Explains how differentiation and innovation can become key to
organizational success and provides you with the all of the skills
you need to implement your own business development Examines the
shifting nature of demand, evaluating consumers' behaviour and
relating the principles of customer centricity to the business
development function Is packed with case studies and industry
related examples, which cover a broad range of hospitality sectors
including in-flight catering, holiday homes, guest houses, licensed
retail, catering, international restaurants and hotels, ensuring
you have a thorough understanding of the international hospitality
business development This title also has a companion website for
lecturers with PowerPoint slides to aid teaching and learning.
Hospitality Business Development equips students and aspiring
hospitality managers with the necessary knowledge, expertise and
skills in business development. This book is a must-read for any
one studying or working in the hospitality industry.
Covering the applied managerial perspective of the travel industry,
this book looks at the core disciplines and the application of
theory to practice. Considering individual and corporate social
responsibility, it teaches effective managerial skills by reviewing
legal frameworks, quality management and marketing, financial
management, and the management of shareholders and stakeholders. It
discusses current trends such as sustainability and governmental
emission targets against a background of the needs of a commercial
business to innovate and increase profits. A valuable tool for both
students and those working in the travel industry, this new edition
includes new content, a revised structure and all-new international
case studies.
Hospitality Business Development analyses and evaluates the
different aspects of business growth routes and development
processes in the international hospitality industry. It considers
the essential features of the strategic business context, in which
any hospitality organisation operates. Since the first edition, the
hospitality industry has evolved significantly with the emergence
of new entrants, new technologies and evolved global market
structures. This new edition has been updated to reflect these
developments in the field and includes the following: New
contemporary topics such as social enterprises, business models,
social capital, value proposition, co-creation and the sharing
economy. Examples and case studies on hospitality organisations
from across the world to demonstrate the globalisation of the
hospitality business. A new up-to-date standard for explaining the
hospitality business development concept, scope and process. This
book equips students and aspiring hospitality managers with the
necessary knowledge, expertise and skills in business development.
It is a must-read for anyone studying or working in the hospitality
industry.
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Research Themes for Tourism (Paperback)
Crispin Dale; Edited by Peter Robinson; Contributions by Glen Croy; Edited by Sine Heitmann; Contributions by Patsy Morgan; Edited by …
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R1,358
Discovery Miles 13 580
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Ships in 9 - 15 working days
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Tourism studies at Masters level are often divided into subsets of
tourism such as environmental tourism, rural tourism and sports
tourism. Now available in paperback, this textbook provides an
overview of types of tourism, and common themes studied in courses
to allow undergraduate students to become familiar with a wide
range of tourism topics at a foundation level, allowing them to
make an informed decision about their future studies and career. It
will also be a useful text for providing a broad brush introduction
to the major topics that are covered in undergraduate courses.
Popular subjects like urban tourism, festivals and events and
heritage and cultural tourism are covered.
Hospitality Business Development analyses and evaluates the
different aspects of business growth routes and development
processes in the international hospitality industry. It considers
the essential features of the strategic business context, in which
any hospitality organisation operates. Since the first edition, the
hospitality industry has evolved significantly with the emergence
of new entrants, new technologies and evolved global market
structures. This new edition has been updated to reflect these
developments in the field and includes the following: New
contemporary topics such as social enterprises, business models,
social capital, value proposition, co-creation and the sharing
economy. Examples and case studies on hospitality organisations
from across the world to demonstrate the globalisation of the
hospitality business. A new up-to-date standard for explaining the
hospitality business development concept, scope and process. This
book equips students and aspiring hospitality managers with the
necessary knowledge, expertise and skills in business development.
It is a must-read for anyone studying or working in the hospitality
industry.
Facilities planning for tourism, hospitality and events (THE) is an
important subject from both theoretical and applied perspectives,
as land, property and resources represent major components of the
foundation of the industry. As future managers, it is imperative
that students have a sound basic knowledge of property and the
various resources, systems and services associated with it.
Covering important contemporary subjects such as sustainable
planning and environmental management, this book considers the
planning, development and management of facilities operations from
several key perspectives, drawing upon the expertise of
complementary experts in the design, management and development of
THE facilities.
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Events Management (Paperback, New)
Crispin Dale; Edited by Peter Robinson; Contributions by Geoff Dickson; Edited by Debra Wale; Contributions by Steve Gelder; Edited by …
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R1,156
Discovery Miles 11 560
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Ships in 12 - 17 working days
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Event management studies are fast growing in popularity, covering a
diverse range of activities such as music and film festivals,
concerts, sporting events and conferences. This textbook gives a
broad and practical coverage of the major themes in events.
Outlining both the historical developments and current state of the
industry, while also taking into account wider political and
cultural issues, the book covers the different elements of
planning, project management, health and safety, funding,
operations, human resources, marketing and logistics that are vital
for successful management. Critical issues such as impacts,
sustainability and legacy of events are also discussed. Supported
by international case studies and review questions, "Events
Management" provides a current and up-to-date view of the industry
in this field.
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Research Themes for Tourism (Hardcover, New)
Crispin Dale; Edited by Peter Robinson; Contributions by Glen Croy; Edited by Sine Heitmann; Contributions by Patsy Morgan; Edited by …
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R2,812
Discovery Miles 28 120
|
Ships in 12 - 17 working days
|
Tourism studies at Masters level are often divided into subsets of
tourism such as environmental tourism, rural tourism and sports
tourism. This textbook provides an overview of types of tourism,
and common themes studied in courses to allow undergraduate
students to become familiar with a wide range of tourism topics at
a foundation level, allowing them to make an informed decision
about their future studies and career. It will also be a useful
text for providing a broad brush introduction to the major topics
that are covered in undergraduate courses. Popular subjects like
urban tourism, festivals and events and heritage and cultural
tourism are covered.
Covering the applied managerial perspective of the travel industry,
this book looks at the core disciplines and the application of
theory to practice. Considering individual and corporate social
responsibility, it teaches effective managerial skills by reviewing
legal frameworks, quality management and marketing, financial
management, and the management of shareholders and stakeholders. It
discusses current trends such as sustainability and governmental
emission targets against a background of the needs of a commercial
business to innovate and increase profits. A valuable tool for both
students and those working in the travel industry, this new edition
includes new content, a revised structure and all-new international
case studies.
|
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