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It has been decades since many business schools outside India
adopted the case study methodology for teaching almost all branches
of management studies. This trend has been seen in India, too,
where top management institutes have implemented the case
study-based methodology as an important pedagogical tool in
business education. The major issue in India, however, is a severe
shortage of Indian case studies through which business schools can
provide industry insights to students. This volume fills that gap.
It has twenty Indian cases related to different aspects of business
management. The cases cover some of the prominent disciplines of
management like marketing, finance, human resource management,
strategy management, operations management, accounting, and mergers
and acquisitions. These cases best serve the purpose of adoption of
'case methodology' in classroom teaching or online lecture sessions
for the faculty and students of business management.
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