0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • -
Status
Brand

Showing 1 - 1 of 1 matches in All Departments

Managing Customer Experience and Relationships: A Strategic Framework, Fourth Edition (Hardcover, 4th Edition): D Peppers Managing Customer Experience and Relationships: A Strategic Framework, Fourth Edition (Hardcover, 4th Edition)
D Peppers
R2,228 Discovery Miles 22 280 Ships in 9 - 17 working days

Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Wicked Vermont
Thea Lewis Paperback R548 R508 Discovery Miles 5 080
The 1910 Slocum Massacre - An Act of…
E. R. Bills Paperback R534 R494 Discovery Miles 4 940
Putin's Kleptocracy - Who Owns Russia?
Karen Dawisha Paperback R517 R488 Discovery Miles 4 880
The World Of Jane Austen (1000 Piece…
John Mullan Jigsaw R502 Discovery Miles 5 020
Improve your sight-reading! Horn Grades…
Paul Harris Paperback R277 Discovery Miles 2 770
Gangs and Outlaws of Western…
Michael Hassett, Thomas White Paperback R523 R483 Discovery Miles 4 830
LOVE YOUR AWS AND PLAY SUDOKU AMERICAN…
Loving Puzzles Paperback R502 Discovery Miles 5 020
Ultimate Movie Instrumental Solo
Bill Galliford Paperback R501 R466 Discovery Miles 4 660
The Ku Klux Klan in Minnesota
Elizabeth Dorsey Hatle Paperback R544 R503 Discovery Miles 5 030
O32 - Complete Method for Clarinet Op…
Carl Baermann Hardcover R774 Discovery Miles 7 740

 

Partners