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It is a well-known fact that Prime ministers are fond of talking,
in fact at times it seems impossible to get them to do anything
else. The reason for this constant talking is that Prime Ministers
are all too aware of the importance of frequently talking to and
communicating with the electorate. Political rhetoric has a central
function that goes far beyond the need to rouse people at election
time or in times of great crisis but rather persuasive political
talk by prime ministers is central to the practice of modern
government itself.This book argues that there are institutionalised
patterns in the speeches that prime ministers give. Like an
old-style jukebox, there are only a certain number of records in
the prime ministerial machine. Inevitably, each prime minister will
play the same songs in the same order as their predecessor. This
repetitive rhetoric has an impact not just on the minds of voters,
but also on day-to-day governance in Westminster system
democracies.
Prime Ministers in Westminister style democracies are forever
talking to and communicating with the electorate. This
ground-breaking book explores and analyses the uses of political
rhetoric by Prime Ministers to explore patterns of communication
and shows that the manner in which they talk to the electorate is
central to day-to-day governance.
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