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Originally published in 1955. This book, written by two men with
experience of teaching management under both British and American
conditions, examines various tried and tested techniques of
management education. Its primary focus is on the case study
approach to management education, including the writing of case
studies and running a case study session, as a means of stimulating
students to take an active part in the learning process.
Originally published in 1955. This book, written by two men with
experience of teaching management under both British and American
conditions, examines various tried and tested techniques of
management education. Its primary focus is on the case study
approach to management education, including the writing of case
studies and running a case study session, as a means of stimulating
students to take an active part in the learning process.
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