Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

The United States will confront a series of fundamental challenges through the middle of the twenty-first century. Using a theory of economic systems to gauge present and future global conflicts, Steven Rosefielde and D. Quinn Mills see the challenges as posed sequentially by terrorism, Russia, China, and the European Union. In the cases of terrorism, Russia, and China, Western leaders appreciate aspects of these perils, but they are crafting unduly soft policies to deal with the challenges. The authors believe that 'globalists' notwithstanding, such views are myopic in an era where nuclear proliferation has invalidated the concept of mutually assured destruction. What America requires is a new security concept that the authors call 'strategic independence' to enable keeping the peace in dangerous times and foster new generations of leaders capable of acting sanely despite a current public culture addicted to wishful thinking.

The United States will confront a series of fundamental challenges through the middle of the twenty-first century. Using a theory of economic systems to gauge present and future global conflicts, Steven Rosefielde and D. Quinn Mills see the challenges as posed sequentially by terrorism, Russia, China, and the European Union. In the cases of terrorism, Russia, and China, Western leaders appreciate aspects of these perils, but they are crafting unduly soft policies to deal with the challenges. The authors believe that 'globalists' notwithstanding, such views are myopic in an era where nuclear proliferation has invalidated the concept of mutually assured destruction. What America requires is a new security concept that the authors call 'strategic independence' to enable keeping the peace in dangerous times and foster new generations of leaders capable of acting sanely despite a current public culture addicted to wishful thinking.

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Vorwort zur zweiten deutschsprachigen Auf/age Was Mitte der achtziger Jahre schon deutlich wurde, ist heute erst recht augenfallig. Das Tempo, mit dem sich das wirtschaftliche Geschehen wandelt, wird immer schneller. 1m Jahre 1989 haben die europaischen Untemehmen begonnen, die Herausforderungen anzunehmen, die ihnen der geplante europaische Binnenmarkt, das neue Verhaltnis zur Sowjetunion, ein schwacher Dollar und der technologische Fortschritt stellen. In diesem herausfordemden Umfeld sind die Themen meines Buches noch brisanter geworden. Denn folgende Faktoren sind nicht zu iibersehen: Zwar wurde die Generation, die jetzt in Spitzenpositionen auf- steigt, erst nach dem Zweiten Weltkrieg geboren. Trotzdem sind deren Vorstellungen iiber die Arbeitsweise eines Untemehmens oft schon veraltet. Der Wettbewerb zwischen den Untemehmen verscharft sich weiter, so daB eine wettbewerbsorientierte Zielsetzung fUr die ganze Belegschaft eines Untemehmens von groBerer Bedeutung ist denn je. Je komplexer die Geschliftswelt wird, desto mehr steigen die Risiken aufgrund unzulanglicher Kommunikation. Das Thema "Arbeitslosigkeit" bleibt in Europa aktuell, und die Angst vor einem weiteren Ansteigen der Arbeitslosigkeit als Folge des europaischen Binnenmarkts kann bewirken, daB dem erforderlichen Wandel in den Untemehmen erheblicher Wider- stand entgegengesetzt wird. Die Notwendigkeit, unter den Mitarbeitem besondere Talente zu entdecken, zu fOrdem und zu halten, war niemals groBer als heute. Die Zukunft gehort den Untemehmen, die die kreativsten und kompetentesten Mitarbeiter an sich binden konnen.

Dieses Buch untersucht die Chancen von Wertschopfungspartnerschaften zwischen Herstellern und Handlern. Die Autoren identifizieren die relevanten Basisstrategien dieses neuen Konzepts anhand von Anwendungsbeispielen - nachvollziehbar und gut verstandlich."