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The case that I make for diversity and inclusion is not just
sociological or democratic: it is a business strategy. That is the
focus of this book. I developed this framework for corporations and
associations. It will show you how to increase your revenues
directly, through understanding the pathways that I provide, and by
implementing the Big Six Action Plan that I outline, so that you
can take a comprehensive and holistic business approach to
diversity & inclusion in your own company. I explain how to
ensure a diverse workforce at every level, how to reach a
multi-cultural marketplace, and how to include diversity in your
image as a way of ensuring the greatest opportunities for growth
and expansion. Most savvy executives today are attuned already to
the diversity of the contemporary U.S. marketplace, but with this
book, you will also be equipped with all of the most current data
and facts regarding American ethnic and racial diversity as it
pertains to your product or service.
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