A collection of papers prepared for the European Forum on Integrated Environmental Assessment's (EFIEA) Policy Workshop on Scaling Issues in Integrated Assessment, held from 12-19 July 2000.

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. * Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy * Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events * This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls * Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

An award-winning historian's "searing" (Wall Street Journal) account of America's internal slave trade-and its role in the making of America Slave traders are peripheral figures in most histories of American slavery. But these men-who trafficked and sold over half a million enslaved people from the Upper South to the Deep South-were essential to slavery's expansion and fuelled the growth and prosperity of the United States. In The Ledger and the Chain, acclaimed historian Joshua D. Rothman recounts the shocking story of the domestic slave trade by tracing the lives and careers of Isaac Franklin, John Armfield, and Rice Ballard, who built the largest and most powerful slave-trading operation in American history. Far from social outcasts, they were rich and widely respected businessmen, and their company sat at the centre of capital flows connecting southern fields to north-eastern banks. Bringing together entrepreneurial ambition and remorseless violence toward enslaved people, domestic slave traders produced an atrocity that forever transformed the nation.

In The Ledger and the Chain, prize-winning historian Joshua D. Rothman tells the disturbing story of the Franklin and Armfield company and the men who built it into the largest and most powerful slave trading company in the United States. In so doing, he reveals the central importance of the domestic slave trade to the development of American capitalism and the expansion of the American nation. Few slave traders were more successful than Isaac Franklin, John Armfield, and Rice Ballard, who ran Franklin and Armfield, and none were more influential. Drawing on source material from more than thirty archives in a dozen states, Rothman follows the three traders through their first meetings, the rise of their firm, and its eventual dissolution. Responsible for selling between 8,000 and 12,000 slaves from the Upper South to Deep South plantations over a period of eight years in the 1830s, they ran an extensive and innovative operation, with offices in New Orleans and Alexandria in Louisiana and Natchez in Mississippi. They advertised widely, borrowed heavily from bankers and other creditors, extended long term credit to their buyers, and had ships built to take slaves from Virginia down to New Orleans. Slavers are often misremembered as pariahs of more cultivated society, but as Rothman argues, the men who perpetrated the slave trade were respected members of prominent social and business communities and understood themselves as patriotic Americans. By tracing the lives and careers of the nation's most notorious slave traders, The Ledger and the Chain shows how their business skills and remorseless violence together made the malevolent entrepreneurialism of the slave trade. And it reveals how this horrific, ubiquitous trade in human beings shaped a growing nation and corrupted it in ways still powerfully felt today.

"Overall, this is a book that can be highly recommended for any attorney involved in providing representation in mediation. Its brevity, clarity, and accuracy make it a valuable contribution." The Alternative Newsletter, Seton Hall Law School, March 1995

Laws and cultural norms militated against interracial sex in Virginia before the Civil War, and yet it was ubiquitous in cities, towns, and plantation communities throughout the state. In "Notorious in the Neighborhood," Joshua Rothman examines the full spectrum of interracial sexual relationships under slavery--from Thomas Jefferson, Sally Hemings, and the intertwined interracial families of Monticello and Charlottesville to commercial sex in Richmond, the routinized sexual exploitation of enslaved women, and adultery across the color line. He explores the complex considerations of legal and judicial authorities who handled cases involving illicit sex and describes how the customary toleration of sex across the color line both supported and undermined racism and slavery in the early national and antebellum South.

White Virginians allowed for an astonishing degree of flexibility and fluidity within a seemingly rigid system of race and interracial relations, Rothman argues, and the relationship between law and custom regarding racial intermixture was always shifting. As a consequence, even as whites never questioned their own racial supremacy, the meaning and significance of racial boundaries, racial hierarchy, and ultimately of race itself always stood on unstable ground--a reality that whites understood and about which they demonstrated increasing anxiety as the nation's sectional crisis intensified.

Winner of the Frank L. and Harriet Owsley Award, Southern Historical Association
Winner of the Michael V. R. Thomason Book Award, Gulf South Historical Association
In 1834 Virgil Stewart rode from western Tennessee to a territory known as the "Arkansas morass" in pursuit of John Murrell, a thief accused of stealing two slaves. Stewart's adventure led to a sensational trial and a wildly popular published account that would ultimately help trigger widespread violence during the summer of 1835, when five men accused of being professional gamblers were hanged in Vicksburg, nearly a score of others implicated with a gang of supposed slave thieves were executed in plantation districts, and even those who tried to stop the bloodshed found themselves targeted as dangerous and subversive. Using Stewart's story as his point of entry, Joshua D. Rothman details why these events, which engulfed much of central and western Mississippi, came to pass. He also explains how the events revealed the fears, insecurities, and anxieties underpinning the cotton boom that made Mississippi the most seductive and exciting frontier in the Age of Jackson.
As investors, settlers, slaves, brigands, and fortune-hunters converged in what was then America's Southwest, they created a tumultuous landscape that promised boundless opportunity and spectacular wealth. Predicated on ruthless competition, unsustainable debt, brutal exploitation, and speculative financial practices that looked a lot like gambling, this landscape also produced such profound disillusionment and conflict that it contained the seeds of its own potential destruction. Rothman sheds light on the intertwining of slavery and capitalism in the period leading up to the Panic of 1837, highlighting the deeply American impulses underpinning the evolution of the slave South and the dizzying yet unstable frenzy wrought by economic flush times. It is a story with lessons for our own day.
Published in association with the Library Company of Philadelphia's Program in African American History. A Sarah Mills Hodge Fund Publication.

The Visions Project brought together a range of decision makers, scientists and thinkers to collectively envision a Europe of the future in terms of sustainable development, and this book is the result of their efforts. Addressing a range of contentious questions from employment to the environment, and approaching the issues from a wide variety of standpoints, these experts also give the reader an analysis of the status quo and ask pertinent and provoking questions about the Europe we are building for the future.