This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical traditiona (TM)s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition 's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Black Women in Reality Television Docusoaps explores representations of Black women in one of the most powerful, popular forms of reality television - the docusoap. Viewers, critics, and researchers have taken issue with what they consider to be unflattering, one-dimensional representations. This book discusses images of Black women in reality television during the 2011 viewing year, when much criticism arose. These findings provide a context for a more recent examination of reality television portrayals during 2014, following many reality stars' promises to offer new representations. The authors discuss the types of images shown, potential readings of such portrayals, and the implication of these reality television docusoap presentations. The book will be useful for courses examining topics such as popular culture; mass media and society; women's studies; race and media; sex and gender; media studies; African American issues in mass communication; and gender, race and representation, as well as other graduate-level classes.

Black Women in Reality Television Docusoaps explores representations of Black women in one of the most powerful, popular forms of reality television - the docusoap. Viewers, critics, and researchers have taken issue with what they consider to be unflattering, one-dimensional representations. This book discusses images of Black women in reality television during the 2011 viewing year, when much criticism arose. These findings provide a context for a more recent examination of reality television portrayals during 2014, following many reality stars' promises to offer new representations. The authors discuss the types of images shown, potential readings of such portrayals, and the implication of these reality television docusoap presentations. The book will be useful for courses examining topics such as popular culture; mass media and society; women's studies; race and media; sex and gender; media studies; African American issues in mass communication; and gender, race and representation, as well as other graduate-level classes.

Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class. A central question this book asks is what role can and does a greater understanding of culture, race, and class play in helping scholars, teachers, students, and practitioners to aid in society becoming a better place to live and work? Culture as well as other divisive social constructs such as race and class must be unpacked, problematized, and considered carefully before the fully functioning vision of society can be deemed possible. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class. This edited volume serves an important early step by scholars-via the context of public relations-in this process of advocating social justice as well as organizations' role in helping society achieve these ends.