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Business @ the Speed of Stupid brings to light many of the myths
that stymie unwary investors, entrepreneurs, and managers who are
seeking to turn a profit in the digital economy. It highlights why
smart entrepreneurs buy into dim-witted business beliefs and
exposes the "big lies" that have crippled so many companies. With
ultimate know-how, verve, and humor, Dan Burke and Alan Morrison
reveal why brilliant engineers don't always make brilliant business
leaders, how innovation is far less important than customers and
quality, and that, yes, you do need to be profitable to survive on
the Web. Bringing realism and experience to the table to counteract
the lingering technology industry hype, Business @ the Speed of
Stupid explains how to survive and profit in the next phase of our
technology-driven economy.
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