Ketchup began as a fermented fish sauce from China's Fujian province: ke for fermented fish, tchup for sauce. The British were the first to add tomatoes to their anchovy "catsup" in 1817. A century later, Heinz changed the spelling again-and added sugar. In The Language of Food, Dan Jurafsky opens a panoramic window onto everything from the modern descendants of ancient recipes to the hidden persuasion in restaurant reviews. Combining history with linguistic analysis, Jurafsky uncovers a global atlas of premodern culinary influence: why we toast to good health at dinner and eat toast for breakfast and why the Chinese don't have a word for "dessert". Engaging and eclectic, Jurafsky's study reveals how everything from medieval meal order to modern menu design informs the way we drink and dine today. Tuck in!

Why do we eat toast for breakfast, and then toast to good health at dinner? What does the turkey we eat on Thanksgiving have to do with the country on the eastern Mediterranean? Can you figure out how much your dinner will cost by counting the words on the menu?

In The Language of Food, Stanford University professor and MacArthur Fellow Dan Jurafsky peels away the mysteries from the foods we think we know. Thirteen chapters evoke the joy and discovery of reading a menu dotted with the sharp-eyed annotations of a linguist.

Jurafsky points out the subtle meanings hidden in filler words like "rich" and "crispy," zeroes in on the metaphors and storytelling tropes we rely on in restaurant reviews, and charts a microuniverse of marketing language on the back of a bag of potato chips.

The fascinating journey through The Language of Food uncovers a global atlas of culinary influences. With Jurafsky's insight, words like ketchup, macaron, and even salad become living fossils that contain the patterns of early global exploration that predate our modern fusion-filled world.

From ancient recipes preserved in Sumerian song lyrics to colonial shipping routes that first connected East and West, Jurafsky paints a vibrant portrait of how our foods developed. A surprising history of culinary exchange a sharing of ideas and culture as much as ingredients and flavors lies just beneath the surface of our daily snacks, soups, and suppers.

Engaging and informed, Jurafsky's unique study illuminates an extraordinary network of language, history, and food. The menu is yours to enjoy."

This volume brings together 17 papers resulting from the third conference on Conceptual Structure, Discourse and Language (CSDL 3), held at the University of Colorado at Boulder in May 1997. Since the first CSDL conference held in San Diego in 1994, the CSDL series has created a spirited forum for exchange between practitioners of cognitive and functional linguistics. The papers in this volume focus on the motivations for linguistic patterning in human social and cognitive experience, and on the dynamic properties of language construal, use, and development. The papers collected here are a rich sampling of the complex data, innovative methods and fresh research questions undertaken by scholars in the cognitive-functional traditions. Among the main research avenues represented in this volume are grammaticalization, child language learning, categorization, conversational practice, and linguistic knowledge representation.

This volume brings together 17 papers resulting from the third conference on Conceptual Structure, Discourse and Language (CSDL 3), held at the University of Colorado at Boulder in May 1997. Since the first CSDL conference held in San Diego in 1994, the CSDL series has created a spirited forum for exchange between practitioners of cognitive and functional linguistics. The papers in this volume focus on the motivations for linguistic patterning in human social and cognitive experience, and on the dynamic properties of language construal, use, and development. The papers collected here are a rich sampling of the complex data, innovative methods and fresh research questions undertaken by scholars in the cognitive-functional traditions. Among the main research avenues represented in this volume are grammaticalization, child language learning, categorization, conversational practice, and linguistic knowledge representation.