This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms' advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure, and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues. How advertising works in the marketplace, and whether it works well, is a complex question to address because there are three sets of players involved-the firms that advertise their products, the potential consumers who view the ads and the platform or medium that intermediates between them. Understanding how these three sets of players interact is the key to understanding the role of advertising in a market economy. The book begins by looking at the rise of advertising in market economies, a phenomenon not accounted for in standard textbook microeconomic models and carefully explains why. This is followed by an examination, both theoretical and empirical, of how firms strategically use advertising to reach consumers and expand the demand for their products. There are also chapters focused on the challenges of deceptive advertising and regulation. The final chapters investigate how two-sided platforms, such as Google and Facebook, are sustained by advertising revenues, and include a review of auction theory and the structure of advertising auction exchanges. These chapters also provide a detailed analysis of public policy issues, including media bias and antitrust concerns. While designed for use by students in any course that covers the economics of advertising, this book is also an excellent resource for any reader interested in a deeper understanding of this important topic.

This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms' advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure, and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues. How advertising works in the marketplace, and whether it works well, is a complex question to address because there are three sets of players involved-the firms that advertise their products, the potential consumers who view the ads and the platform or medium that intermediates between them. Understanding how these three sets of players interact is the key to understanding the role of advertising in a market economy. The book begins by looking at the rise of advertising in market economies, a phenomenon not accounted for in standard textbook microeconomic models and carefully explains why. This is followed by an examination, both theoretical and empirical, of how firms strategically use advertising to reach consumers and expand the demand for their products. There are also chapters focused on the challenges of deceptive advertising and regulation. The final chapters investigate how two-sided platforms, such as Google and Facebook, are sustained by advertising revenues, and include a review of auction theory and the structure of advertising auction exchanges. These chapters also provide a detailed analysis of public policy issues, including media bias and antitrust concerns. While designed for use by students in any course that covers the economics of advertising, this book is also an excellent resource for any reader interested in a deeper understanding of this important topic.

One distinct feature of human society since the dawn of civilization is the systematic use of inorganic building materials, such as natural stone, unburnt and burnt soil, adobe and brick, inorganic binders like lime and cement, and reinforced concrete. Our heritage has cultural, architectural and technological value and preserving such structures is a key issue today. Planners and conservation scientists need detailed site surveys and analyses to create a database that will serve to guide subsequent actions. One factor in this knowledge base is an understanding of how historic materials were prepared and the crucial properties that influence their long-term behaviour. Any assessment of the way such materials perform must crucially be based on an understanding of the methods used for their analysis. The editors here add to the knowledge base treating the materials used in historic structures, their properties, technology of use and conservation, and their performance in a changing environment. The book draws together 18 chapters dealing with the inorganic materials used in historic structures, such as adobe, brick, stone, mortars, concrete and plasters. The approach is complex, covering material characterisation as well as several case studies of historic structures from Europe, including Germany, Ireland, Italy, Poland, Portugal, Scotland, Slovenia and Spain, and the My Son Temples in Vietnam. An equally important component of the book covers the analysis of materials, together with a treatment of sustainable development, such as the protection of monuments from earthquakes and climate change. The authors are all leading international experts, drawn from a variety of backgrounds: architecture, civil engineering, conservation science, geology and material science, with close links to professional organisations such as ICOMOS or universities and research centres throughout Europe. Audience: This book will be of interest to geologists, engineers, restorers, consulting engineers, designers and other professionals dealing with cultural heritage and sustainable development. Also graduate students in applied geo-science (mineralogy, geochemistry, petrology), architecture and civil engineering will find interesting information in this book.

Holloway - a hollow way, a sunken path. A route that centuries of foot-fall, hoof-hit, wheel-roll and rain-run have harrowed deep down into bedrock. In July 2005, Robert Macfarlane and Roger Deakin - author of Wildwood - travelled to explore the holloways of South Dorset's sandstone. They found their way into a landscape of shadows, spectres & great strangeness. Six years later, after Roger Deakin's early death, Robert Macfarlane returned to the holloway with the artist Stanley Donwood and writer Dan Richards. The book is about those journeys and that landscape. Moving in the spaces between social history, psychogeography and travel writing, Holloway is a beautiful and haunted work of art.

Rooted in the work of community - school collaborations, this text focuses on connecting the rigors of the classroom with the ambiguity of lived community experience. Community-Based Transformational Learning (CBTL) draws on the increasing evidence that course-learning conducted in an applied, community setting, can positively transform students' professional and personal identity and creates new ways of thinking and working in university courses and pre-professional experiences. To illustrate the different ways to successfully implement community-based learning, examples are provided of experiences integrated in courses across multiple disciplines across an American university whose mission is focused on teaching. Topics covered include refugee and immigration transition issues, incarceration and health needs with international examples of community experiences from Jamaica, Korea and Belize. Qualitative and quantitative data depict how these experiences impact students and each chapter presents how community engagement has been established as an effective approach in the different disciplines, including computer science and sports management. The authors demonstrate how CBTL experiences can be transformative when students are provided a chance to connect the academic commitment to community aims, but also provides suggestions for overcoming challenges and pit-falls in developing these experiences.

There are still wild places out there on our crowded planet. Through a series of personal journeys, Dan Richards explores the appeal of far-flung outposts in mountains, tundra, forests, oceans and deserts. Following a route from the Cairngorms of Scotland to the fire-watch lookouts of Washington State; from Iceland's 'Houses of Joy' to the Utah desert; frozen ghost towns in Svalbard to shrines in Japan; Roald Dahl's writing hut to a lighthouse in the North Atlantic, Richards explores landscapes which have inspired writers, artists and musicians, and asks: why are we drawn to wilderness? What can we do to protect them? And what does the future hold for outposts on the edge?

In Climbing Days, Dan Richards is on the trail of his great-great-aunt, Dorothy Pilley, a prominent and pioneering mountaineer of the early twentieth century. For years, Dorothy and her husband, I. A. Richards, remained a mystery to Dan, but the chance discovery of her 1935 memoir leads him on a journey. Perhaps, in the mountains, he can meet them halfway? Climbing Days is a beautiful portrait of a trailblazing woman, previously lost to history, but also a book about that eternal question: why do people climb mountains?

One distinct feature of human society since the dawn of civilization is the systematic use of inorganic building materials, such as natural stone, unburnt and burnt soil, adobe and brick, inorganic binders like lime and cement, and reinforced concrete. Our heritage has cultural, architectural and technological value and preserving such structures is a key issue today. Planners and conservation scientists need detailed site surveys and analyses to create a database that will serve to guide subsequent actions. One factor in this knowledge base is an understanding of how historic materials were prepared and the crucial properties that influence their long-term behaviour. Any assessment of the way such materials perform must crucially be based on an understanding of the methods used for their analysis. The editors here add to the knowledge base treating the materials used in historic structures, their properties, technology of use and conservation, and their performance in a changing environment. The book draws together 18 chapters dealing with the inorganic materials used in historic structures, such as adobe, brick, stone, mortars, concrete and plasters. The approach is complex, covering material characterisation as well as several case studies of historic structures from Europe, including Germany, Ireland, Italy, Poland, Portugal, Scotland, Slovenia and Spain, and the My Son Temples in Vietnam. An equally important component of the book covers the analysis of materials, together with a treatment of sustainable development, such as the protection of monuments from earthquakes and climate change. The authors are all leading international experts, drawn from a variety of backgrounds: architecture, civil engineering, conservation science, geology and material science, with close links to professional organisations such as ICOMOS or universities and research centres throughout Europe. Audience: This book will be of interest to geologists, engineers, restorers, consulting engineers, designers and other professionals dealing with cultural heritage and sustainable development. Also graduate students in applied geo-science (mineralogy, geochemistry, petrology), architecture and civil engineering will find interesting information in this book.

One of the major trends in the psychology of religion is the growing interest in religious and spiritual meaning making in relation to religious and spiritual transformation processes, notably as the aftermath of traumatic experiences and in situations of crisis, stress or disease when personal well-being is at stake and coping activities and skills are enhanced. This volume covers this broad and complex area of interrelated issues. The contributions focus on religious and spiritual meaning making and transformation. They do not compose an integrated perspective on religious meaning making and transformation processes. Rather, this volume assembles and presents the current state of research on this complex of issues. Thus it not only provides an excellent overview of the psychological study of constructs of meaning and religious transformation, but also contributes to our knowledge of contemporary religious life in the context of socio-cultural transformation processes (pluralisation, globalization).

Rooted in the work of community – school collaborations, this text focuses on connecting the rigors of the classroom with the ambiguity of lived community experience. Community-Based Transformational Learning (CBTL) draws on the increasing evidence that course-learning conducted in an applied, community setting, can positively transform students’ professional and personal identity and creates new ways of thinking and working in university courses and pre-professional experiences. To illustrate the different ways to successfully implement community-based learning, examples are provided of experiences integrated in courses across multiple disciplines across an American university whose mission is focused on teaching. Topics covered include refugee and immigration transition issues, incarceration and health needs with international examples of community experiences from Jamaica, Korea and Belize. Qualitative and quantitative data depict how these experiences impact students and each chapter presents how community engagement has been established as an effective approach in the different disciplines, including computer science and sports management. The authors demonstrate how CBTL experiences can be transformative when students are provided a chance to connect the academic commitment to community aims, but also provides suggestions for overcoming challenges and pit-falls in developing these experiences.

In Holloway, "a perfect miniature prose-poem" (William Dalrymple), Macfarlane, artist Stanley Donwood, and writer Dan Richards travel to Dorset, near the south coast of England, to explore a famed "hollowed way"-a path used by walkers and riders for so many centuries that it has become worn far down into the soft golden bedrock of the region. In Ness, "a triumphant libretto of mythic modernism for our poisoned age" (Max Porter), Macfarlane and Donwood create a modern myth about Orford Ness, the ten-mile-long shingle spit that lies off the coast of East Anglia, which the British government used for decades to conduct secret weapons tests.

A journey into the headspaces and workplaces of some of Britain's most unique artists, from the co-author of the critically acclaimed Holloway. Bill Drummond. Richard Lawrence. Stanley Donwood. Jenny Saville. David Nash. Manic Street Preachers. Dame Judi Dench. Cally Callomon. Sheryl Garratt. Vaughan Oliver. Jane Bown. Steve Gullick. Stewart Lee. The Butcher of Common Sense. Robert Macfarlane. Artists. Writers. Photographers. Musicians. A comedian. An actor. A printer. An airship. The people interviewed in this book come from all corners of Britain's cultural landscape but are united in their commitment to their craft. At the beginning of this extraordinary memoir, Dan Richards impulsively decides to build an airship in his art school bar, an act of opposition which leads him to meet and interview some of Britain's most extraordinary artists, craftsmen and technicians in the spaces and environments in which they work. His search for what it is that compels both him and them to create becomes a profound examination of what it is to be an artist in 21st Century Britain, and an inspiring testament to the importance of making art for art's sake.