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This book is about the challenges that emerge for organizations
from an ever faster changing world. While useful at their time,
several management tools, including classic strategic planning
processes, will no longer suffice to address these challenges in a
timely and comprehensive fashion. While individual management tools
are still valid to solve specific problems, they need to be
employed based on a clear understanding of what the greater
challenge is and how they need to be combined and prioritized with
other approaches. In order to do so, companies can apply the
clarity of thinking from the military with regard to which
leadership level is responsible for what and how these levels need
to interact in order to produce a single aligned response to an
outside opportunity or threat. Finally, the tool of business
wargaming, while known for some time, proves to be an ideal
approach to quickly and effectively bring all leadership levels
together, align them around a common objective and lay the
groundwork for effective implementation of targeted responses that
will keep the organization competitive and in the game for the long
run. The book offers a comprehensive introduction to business
wargaming, including a historical account, a classification of
different types of games and a number of specific real-world
examples. This book is targeted at practicing managers dealing with
the aforementioned challenges, as well as for students of business
and strategy at every level.
Industry consolidation, mergers, changes to business models, the
emergence of new threats all require managers to understand highly
complex situations, assess risk and opportunity and make informed
decisions. How can senior managers do this effectively when so
often they are wrestling with brand new scenarios? One of the
emerging solutions is business wargaming. Daniel F. Oriesek and Jan
Oliver Schwarz provide the first comprehensive look at wargaming as
a business tool in a book that explores the anatomy and success
factors of a typical wargame. The authors explain how and when
wargaming can be used to test strategies, plan and prepare for
crises, manage change or increase your organization's ability to
anticipate and adapt for the future. Creating imaginative and
credible scenarios, and testing them against smart opponents who
are eager to find holes and counter your strategy, allows you to
learn about a plan or a new venture in the security of the
conference room rather than learning the hard way when you go live.
Business wargames are sophisticated but they are also very
demanding in terms of time and resources. Business Wargaming:
Securing Corporate Value will enable you to assess the potential
value of the technique for your own organization, to understand
what you will be committing to and develop an informed business
case and brief for working with the organization that will
facilitate the game.
The aim of this dissertation research is to develop an
understanding of how components of the organizational structure,
leadership structures at the top level and resource allocation
decisions may affect corporate reputation as defined by the
reputation quotient(RQ), and which aspects of running a company top
management should keep an eye on in order to maximize the
reputation of their company? Based on a literature review on the
topic of corporate reputation and governance, which comprises the
first part of the dissertation, a positivistic, deductive approach
was chosen and a self-administered questionnaire has been developed
that was sent out to the CEOs of the 60 companies currently covered
in the 2002 RQ-rankings. The detailed discussion of the research
method can be found in the third chapter.
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