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The most comprehensive and up-to-date high-yield review available
for the USMLE (R) Step 2 CK-completely revised and better than
ever! The expert author team that guided students to success on the
USMLE (R) Step 1 presents the latest edition of this
skill-sharpening review for the USMLE (R) Step 2 CK. With an
easy-to-follow bulleted presentation of must-know diseases and
disorders, this one-of-a-kind study companion offers the most
current overview of all core areas on the boards. Included is a
host of learning tools, from key facts and mnemonics to full-color
illustrations and proven test-taking strategies everything students
need to pass the exam with flying colors. * Co-written by students
who excelled on the recent exam and reviewed by top faculty *
Concise summaries of more than 1,000 commonly tested clinical
topics for fast, high-yield study * Key Facts and mnemonics
reinforce must-know concepts * Expert coverage of best initial
steps in diagnosis and management * Updated Rapid Review section
facilitates last-minute cramming * Hundreds of full-color
photographs and illustrations * Revised study and test-taking
strategies * A completely updated listing of top-rated review
sources
Do you know someone addicted to a mobile game like Candy Crush? Have you ever felt a rush when you completed a task and perhaps another when you crossed it off your to-do list? Or maybe you have that one running obsessed friend who has to log everything on their fitness app? The fact is, these addictions and highs affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures. Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.
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