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Social Influence and Consumer Behavior (Paperback): Daniel Howard, Amna Kirmani, Priyali Rajagopal Social Influence and Consumer Behavior (Paperback)
Daniel Howard, Amna Kirmani, Priyali Rajagopal
R1,279 Discovery Miles 12 790 Ships in 12 - 17 working days

A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social relationships, family decision-making, and spokespersons. The papers are authored by experts in consumer psychology from both psychology and marketing backgrounds. Some of their key insights include: The relationship between the target and the influence agent determines the effectiveness of influence tactics Priming consumers with products associated with social networks, such as iPhones for friends or refrigerators with families, makes those products become more attractive Negative associations of celebrity endorsers can transfer to the brand Cognitive dissonance underlies the question-behavior effect Family decision-making includes emotional contagion and mirroring Post-decisional information search is often conducted even when the search may reveal that a bad decision was made The fear-then-relief technique can lead to purchase. The papers in this volume offer a rich assortment of research ideas which will prove valuable in furthering theoretical development in the social influence-consumer behavior area. This book will be of interest to consumer researchers and psychologists engaged in active empirical or conceptual work. It was originally published as a special issue of the journal Social Influence.

ISE The Power of Logic (Paperback, 6th edition): Frances Howard-Snyder, Daniel Howard-Snyder, Ryan Wasserman ISE The Power of Logic (Paperback, 6th edition)
Frances Howard-Snyder, Daniel Howard-Snyder, Ryan Wasserman
R1,792 Discovery Miles 17 920 Ships in 12 - 17 working days

This sixth edition of The Power of Logic offers an introduction to informal logic, traditional categorical logic, and modern symbolic logic. The authors' direct and accessible writing style, along with a wealth of engaging examples and challenging exercises, makes this an ideal text for today's logic classes. With balanced and thorough coverage of both informal and symbolic logic, instructors can choose various paths of which they can move through the text depending on the focus of their course, making it a flexible resource for any kind of introductory logic course.

Social Influence and Consumer Behavior (Hardcover, New): Daniel Howard, Amna Kirmani, Priyali Rajagopal Social Influence and Consumer Behavior (Hardcover, New)
Daniel Howard, Amna Kirmani, Priyali Rajagopal
R4,133 Discovery Miles 41 330 Ships in 12 - 17 working days

A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social relationships, family decision-making, and spokespersons. The papers are authored by experts in consumer psychology from both psychology and marketing backgrounds. Some of their key insights include: The relationship between the target and the influence agent determines the effectiveness of influence tactics Priming consumers with products associated with social networks, such as iPhones for friends or refrigerators with families, makes those products become more attractive Negative associations of celebrity endorsers can transfer to the brand Cognitive dissonance underlies the question-behavior effect Family decision-making includes emotional contagion and mirroring Post-decisional information search is often conducted even when the search may reveal that a bad decision was made The fear-then-relief technique can lead to purchase. The papers in this volume offer a rich assortment of research ideas which will prove valuable in furthering theoretical development in the social influence-consumer behavior area. This book will be of interest to consumer researchers and psychologists engaged in active empirical or conceptual work. It was originally published as a special issue of the journal Social Influence.

Your Financial Revolution - Time to Recognize, Revitalize & Release Your Financial Power (Paperback): Danielle Howard Your Financial Revolution - Time to Recognize, Revitalize & Release Your Financial Power (Paperback)
Danielle Howard
R411 R343 Discovery Miles 3 430 Save R68 (17%) Ships in 10 - 15 working days
Convergence and Hybrid Information Technology - 6th International Conference, ICHIT 2012, Daejeon, Korea, August 23-25, 2012.... Convergence and Hybrid Information Technology - 6th International Conference, ICHIT 2012, Daejeon, Korea, August 23-25, 2012. Proceedings (Paperback, 2012 ed.)
Geuk Lee, Daniel Howard, Jeong Jin Kang, Dominik Slezak
R1,711 Discovery Miles 17 110 Ships in 10 - 15 working days

This book constitutes the refereed proceedings of the 6th International Conference on Convergence and Hybrid Information Technology, ICHIT 2012, held in Daejeon, Korea, in August 2012. The 94 revised full papers presented were carefully reviewed and selected from 196 submissions. The papers are organized in topical sections on communications and networking; HCI and virtual reality; image processing and pattern recognition; hardware design and applications; computational biology and medical information; data mining and information retrieval; security and safety system; software engineering; workshop on advanced smart convergence (IWASC).

Advances in Hybrid Information Technology - First International Conference, ICHIT 2006, Jeju Island, Korea, November 9-11,... Advances in Hybrid Information Technology - First International Conference, ICHIT 2006, Jeju Island, Korea, November 9-11, 2006, Revised Selected Papers (Paperback, 2007 ed.)
Marcin S. Szczuka, Daniel Howard, Dominik Slezak, Haeng-kon Kim, Tai-Hoon Kim, …
R3,081 Discovery Miles 30 810 Ships in 10 - 15 working days

This book constitutes the thoroughly refereed post-proceedings of the First International Conference on Hybrid Information Technology, ICHIT 2006, held in Jeju Island, Korea, in November 2006.

The 64 revised papers were carefully selected during a second round of reviewing and improvement from 235 reports given at the conference and are presented in extended version in the book. The papers are organized in topical sections on data analysis, modeling, and learning; imaging, speech, and complex data; applications of artificial intelligence; hybrid, smart, and ubiquitous systems; hardware and software engineering; as well as networking and telecommunications.

Divine Hiddenness - New Essays (Hardcover): Daniel Howard-Snyder, Paul Moser Divine Hiddenness - New Essays (Hardcover)
Daniel Howard-Snyder, Paul Moser
R2,250 Discovery Miles 22 500 Ships in 12 - 17 working days

In this new collection of essays, a distinguished group of philosophers of religion explore the question of divine hiddenness in considerable detail. The issue is approached from several perspectives including Jewish, Christian, atheist, and agnostic. There is coverage of the historical treatment of divine hiddenness as found in the work of Maimonides, St. John of the Cross, Jonathan Edwards, Kierkegaard, and various Biblical writers. A substantial introduction clarifies the main problems of and leading solutions to divine hiddenness.

Divine Hiddenness - New Essays (Paperback): Daniel Howard-Snyder, Paul Moser Divine Hiddenness - New Essays (Paperback)
Daniel Howard-Snyder, Paul Moser
R815 Discovery Miles 8 150 Ships in 12 - 17 working days

In this new collection of essays, a distinguished group of philosophers of religion explore the question of divine hiddenness in considerable detail. The issue is approached from several perspectives including Jewish, Christian, atheist, and agnostic. There is coverage of the historical treatment of divine hiddenness as found in the work of Maimonides, St. John of the Cross, Jonathan Edwards, Kierkegaard, and various Biblical writers. A substantial introduction clarifies the main problems of and leading solutions to divine hiddenness.

Node.js for PHP Developers (Paperback): Daniel Howard Node.js for PHP Developers (Paperback)
Daniel Howard
R744 R552 Discovery Miles 5 520 Save R192 (26%) Ships in 12 - 17 working days

If you're a PHP developer, you too can take advantage of the incredible capabilities of Node.js. This book provides several practical recipes for porting your existing PHP code to Node, and what you can achieve with this open source framework once you're done. By comparing specific PHP features with their Node counterparts, author Daniel Howard demonstrates how the concept behind PHP has evolved in Node. In the process, Howard details experience porting his own SourceForge project from PHP to Node, with specific search-and-replace commands that you can use to transform the code. You'll also learn the similarities between PHP and JavaScript.

Convergence and Hybrid Information Technology - 6th International Conference, ICHIT 2012, Daejeon, Korea, August 23-25, 2012.... Convergence and Hybrid Information Technology - 6th International Conference, ICHIT 2012, Daejeon, Korea, August 23-25, 2012. Proceedings (Paperback, 2012 ed.)
Geuk Lee, Daniel Howard, Dominik Slezak, You Sik Hong
R3,126 Discovery Miles 31 260 Ships in 10 - 15 working days

This book constitutes the refereed proceedings of the 6th International Conference on Convergence and Hybrid Information Technology, ICHIT 2012, held in Daejeon, Korea, in August 2012. The 102 revised full papers presented were carefully reviewed and selected from 196 submissions. The papers are organized in topical sections on communications and networking; soft computing and intelligent systems; medical information and bioinformatics; security and safety systems; HCI and data mining; software and hardware engineering; image processing and pattern recognition; robotics and RFID technologies; convergence in information technology; workshop on advanced smart convergence (IWASC).

Convergence and Hybrid Information Technology - 5th International Conference, ICHIT 2011, Daejeon, Korea, September 22-24,... Convergence and Hybrid Information Technology - 5th International Conference, ICHIT 2011, Daejeon, Korea, September 22-24, 2011. Proceedings (Paperback)
Geuk Lee, Daniel Howard, Dominik Slezak
R3,109 Discovery Miles 31 090 Ships in 10 - 15 working days

This book constitutes the refereed proceedings of the 5th International Conference on Convergence and Hybrid Information Technology, ICHIT 2011, held in Daejeon, Korea, in September 2011. The 85 revised full papers presented were carefully reviewed and selected from 144 submissions. The papers are organized in topical sections on communications and networking; motion, video, image processing; security systems; cloud, RFID and robotics; industrial application of software systems; hardware and software engineering; healthcare, EEG and e-learning; HCI and data mining; software system and its applications.

The Oxford Book of English Mystical Verse (Hardcover): Daniel Howard Sinclair Nicholson, A. H. E Lee The Oxford Book of English Mystical Verse (Hardcover)
Daniel Howard Sinclair Nicholson, A. H. E Lee
R1,288 Discovery Miles 12 880 Ships in 10 - 15 working days
The Oxford Book of English Mystical Verse (Paperback): Daniel Howard Sinclair Nicholson, A. H. E Lee The Oxford Book of English Mystical Verse (Paperback)
Daniel Howard Sinclair Nicholson, A. H. E Lee
R981 Discovery Miles 9 810 Ships in 10 - 15 working days
Inside the Back Porch (Paperback): Daniel Howard Inside the Back Porch (Paperback)
Daniel Howard
R479 R403 Discovery Miles 4 030 Save R76 (16%) Ships in 10 - 15 working days
The Dragon Flyers Book Two - City of Dragons (Paperback): Rob Bockholdt, Daniel Howard The Dragon Flyers Book Two - City of Dragons (Paperback)
Rob Bockholdt, Daniel Howard; Cynthia Star
bundle available
R261 Discovery Miles 2 610 Ships in 10 - 15 working days
The Dragon Flyers - Book One - A dragon chapter book adventure series. (Paperback): Rob Bockholdt, Daniel Howard The Dragon Flyers - Book One - A dragon chapter book adventure series. (Paperback)
Rob Bockholdt, Daniel Howard; Cynthia Star
bundle available
R251 Discovery Miles 2 510 Ships in 10 - 15 working days
What Color is Your Dragon? - A dragon book about friendship and perseverance. A magical children's story to teach kids... What Color is Your Dragon? - A dragon book about friendship and perseverance. A magical children's story to teach kids about not giving up on a dream. (Paperback)
Daniel Howard; Cynthia Star
R327 Discovery Miles 3 270 Ships in 10 - 15 working days
NSE4 Study Guide Part-II Infrastructure - Fortinet Network Security Introduction (Paperback): Freddy Smeltzer NSE4 Study Guide Part-II Infrastructure - Fortinet Network Security Introduction (Paperback)
Freddy Smeltzer; Daniel Howard
R902 Discovery Miles 9 020 Ships in 10 - 15 working days
Remmy the Reinicorn Saves Christmas (Paperback): Daniel Howard Remmy the Reinicorn Saves Christmas (Paperback)
Daniel Howard; Kamangamoo Creations, Bryan Crown
R264 Discovery Miles 2 640 Ships in 10 - 15 working days
Introduction to FortiGate Part-1 Infrastructure - Fortinet Network Security Introduction (Black and White Edition) (Paperback):... Introduction to FortiGate Part-1 Infrastructure - Fortinet Network Security Introduction (Black and White Edition) (Paperback)
Daniel Howard
R864 Discovery Miles 8 640 Ships in 10 - 15 working days
A new history of old Windsor, Connecticut (Paperback): Daniel Howard A new history of old Windsor, Connecticut (Paperback)
Daniel Howard
R643 Discovery Miles 6 430 Ships in 10 - 15 working days
Zanoni the Rosicrucian Tale a Story of the Long Livers (Hardcover, Annotated edition): Edward Bulwer-Lytton, Signet Il Y'... Zanoni the Rosicrucian Tale a Story of the Long Livers (Hardcover, Annotated edition)
Edward Bulwer-Lytton, Signet Il Y' Viavia Daniel, Daniel Howard Schmidt
R2,096 Discovery Miles 20 960 Ships in 10 - 15 working days
Zanoni the Rosicrucian Tale a Story of the Long Livers (Paperback, Annotated edition): Edward Bulwer-Lytton, Signet Il Y'... Zanoni the Rosicrucian Tale a Story of the Long Livers (Paperback, Annotated edition)
Edward Bulwer-Lytton, Signet Il Y' Viavia Daniel, Daniel Howard Schmidt
R817 Discovery Miles 8 170 Ships in 10 - 15 working days
The Great Companion to Meditations & Aphorisms for Moral Transformation (Hardcover): Signet Il Y' Viavia Daniel, Daniel... The Great Companion to Meditations & Aphorisms for Moral Transformation (Hardcover)
Signet Il Y' Viavia Daniel, Daniel Howard Schmidt; Illustrated by Daniel Howard Schmidt
R2,486 Discovery Miles 24 860 Ships in 10 - 15 working days
The Great Companion to Meditations & Aphorisms for Moral Transformation (Paperback): Signet Il Y' Viavia Daniel, Daniel... The Great Companion to Meditations & Aphorisms for Moral Transformation (Paperback)
Signet Il Y' Viavia Daniel, Daniel Howard Schmidt; Illustrated by Daniel Howard Schmidt
R860 Discovery Miles 8 600 Ships in 10 - 15 working days
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