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Over the past decade, a growing body of academic literature on the
economics of road cycling has been amassed. This book is the first
volume to bring together a majority of the academic research and
knowledge on the economics and management of professional road
cycling. Each chapter treats a particular economic aspect of the
sport, from organizational structure to marketing, labor, game
theory, and competitive balance. By discussing the existing
research and complementing it with the newest concepts, ideas and
data on professional road cycling, this book sets an agenda for
further academic research while providing insights for all
stakeholders in cycling: governments, cycling's governing bodies,
team managers, race organizers, sponsors, media. Furthermore, the
unique characteristics of the sport of cycling explored within this
text inform broader management and industrial organization
research, as they extend analyses of team labor, broadcast revenue
generation, and sponsorship financing models. This book is equally
of interest to academic researchers, students studying sports
economics, and policy makers, such as race organizers, team
managers, and sponsors.
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