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Americans donate over 300 billion dollars a year to charity, but
the psychological factors that govern whether to give, and how much
to give, are still not well understood. Our understanding of
charitable giving is based primarily upon the intuitions of
fundraisers or correlational data which cannot establish causal
relationships. By contrast, the chapters in this book study charity
using experimental methods in which the variables of interest are
experimentally manipulated. As a result, it becomes possible to
identify the causal factors that underlie giving, and to design
effective intervention programs that can help increase the
likelihood and amount that people contribute to a cause. For
charitable organizations, this book examines the efficacy of
fundraising strategies commonly used by nonprofits and makes
concrete recommendations about how to make capital campaigns more
efficient and effective. Moreover, a number of novel factors that
influence giving are identified and explored, opening the door to
exciting new avenues in fundraising. For researchers, this book
breaks novel theoretical ground in our understanding of how
charitable decisions are made. While the chapters focus on
applications to charity, the emotional, social, and cognitive
mechanisms explored herein all have more general implications for
the study of psychology and behavioral economics. This book
highlights some of the most intriguing, surprising, and
enlightening experimental studies on the topic of donation
behavior, opening up exciting pathways to cross-cutting the divide
between theory and practice.
Americans donate over 300 billion dollars a year to charity, but
the psychological factors that govern whether to give, and how much
to give, are still not well understood. Our understanding of
charitable giving is based primarily upon the intuitions of
fundraisers or correlational data which cannot establish causal
relationships. By contrast, the chapters in this book study charity
using experimental methods in which the variables of interest are
experimentally manipulated. As a result, it becomes possible to
identify the causal factors that underlie giving, and to design
effective intervention programs that can help increase the
likelihood and amount that people contribute to a cause. For
charitable organizations, this book examines the efficacy of
fundraising strategies commonly used by nonprofits and makes
concrete recommendations about how to make capital campaigns more
efficient and effective. Moreover, a number of novel factors that
influence giving are identified and explored, opening the door to
exciting new avenues in fundraising. For researchers, this book
breaks novel theoretical ground in our understanding of how
charitable decisions are made. While the chapters focus on
applications to charity, the emotional, social, and cognitive
mechanisms explored herein all have more general implications for
the study of psychology and behavioral economics. This book
highlights some of the most intriguing, surprising, and
enlightening experimental studies on the topic of donation
behavior, opening up exciting pathways to cross-cutting the divide
between theory and practice.
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