Combining primary sources with expert commentary, this timely book probes critical moments in U.S. presidential elections in the last 20th- and early 21st-centuries, empowering readers to better understand and analyze the electoral process. Presidential Campaigns: Documents Decoded illuminates both the high stakes of a presidential campaign and the gaffes, controversies, and excesses that often influence the outcome. With a view to enabling readers to develop skills essential to political literacy, the book examines crisis points in modern presidential elections from the early 1950s through the late 2000s. Chronologically organized, the study focuses on key events pertinent to each election. It provides an original account of the event, such as a debate transcript or news report, as well as a discussion detailing how the issue emerged and why it was important. This unique and engaging approach enables students to experience the actual source material as voters might have. At the same time, it shows them how an expert views the material, facilitating a deeper understanding of the narratives every presidential campaign constructs around its candidates, its party, and its opponents. Primary sources such as speeches, advertisements, candidate platforms, press coverage, internal campaign documents, and more are presented side by side with accessibly written, expert commentary A contextualizing introductory essay explains the logic behind the selection of documents and pinpoints narratives that can be traced through the collection Novel stories about many behind-the-scenes events will engage reader interest Photos, quotes, artwork, slogans, commercial stills, and other illustrative campaign media help bring history alive

The withdrawal of young Americans from electoral politics has been as startling as it has been mystifying. Possible explanations for this phenomenon have focused on increased levels of cynicism and distrust among young voters, the behavior of candidates and campaign consultants, and the importance of institutional barriers to voting. Then came the 2004 election, when nearly 47 percent of eligible 18-to-24-year-olds turned out to vote_an 11 percent increase over 2000 levels. In the wake of this surprising development, Fountain of Youth looks at the tactics and strategies for youth mobilization_from improved civic education to recasting the theme of 'Rock the Vote' to reinvigorating political parties. Indeed, the book includes new and innovative research on the role of local political parties in registering and getting young voters to the polls. This volume will be of interest to scholars, teachers, practitioners, pundits-in short, anyone concerned about the future of our democracy.

For nearly 200 years, Americans have pinned the democratic character of their system on elections. In many ways, we have become an election-crazed nation, ever-hoping that the next grand contest or the next great candidate will save the day. But tectonic shifts abound - changes that are distorting the nature of the process. From the rise of fear-centered partisanship, new limits on voter access to the polls, the omnipotence of social media, declining standards of objectivity, Russian interference, the reemergence of the partisan press, the growing weight of elites and more, elections - our "grand democratic feasts" - are transforming before our eyes. We've reached a precarious intersection, and it is no stretch to say the future of the republic is at stake. Written by one of the nation's leading parties and elections scholars, Why Vote? Essential Questions About the Future of Elections in America explores a range of topics. Each chapter is set by a guiding question, and concludes with a novel, often surprising argument. Who or what is to blame for the rise of rabid, hate-centered polarization? Can a third party really save our system? Should we even try to limit money in campaigns? Do elections stifle other, more potent forms of engagement? Who's to blame for the growing number of voter access restrictions? Might attitudes toward immigration and race form a "unified theory" of voter coalitions? This lively, accessible book is sure to inspire robust discussion and debate. The election process in the United States is coming apart at the seams, and Why Vote? tees up a new way of thinking about the future. This book will be of particular interest to students and scholars of US politics and elections, and to general interest readers.

For nearly 200 years, Americans have pinned the democratic character of their system on elections. In many ways, we have become an election-crazed nation, ever-hoping that the next grand contest or the next great candidate will save the day. But tectonic shifts abound - changes that are distorting the nature of the process. From the rise of fear-centered partisanship, new limits on voter access to the polls, the omnipotence of social media, declining standards of objectivity, Russian interference, the reemergence of the partisan press, the growing weight of elites and more, elections - our "grand democratic feasts" - are transforming before our eyes. We've reached a precarious intersection, and it is no stretch to say the future of the republic is at stake. Written by one of the nation's leading parties and elections scholars, Why Vote? Essential Questions About the Future of Elections in America explores a range of topics. Each chapter is set by a guiding question, and concludes with a novel, often surprising argument. Who or what is to blame for the rise of rabid, hate-centered polarization? Can a third party really save our system? Should we even try to limit money in campaigns? Do elections stifle other, more potent forms of engagement? Who's to blame for the growing number of voter access restrictions? Might attitudes toward immigration and race form a "unified theory" of voter coalitions? This lively, accessible book is sure to inspire robust discussion and debate. The election process in the United States is coming apart at the seams, and Why Vote? tees up a new way of thinking about the future. This book will be of particular interest to students and scholars of US politics and elections, and to general interest readers.

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns. Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections. Updates readers on rapidly evolving campaign strategy and tactics Offers the ideal balance between practical perspectives and scholarly literature Includes fresh information on political polarization, strategic technologies, and online tools, along with coverage of the debate between advocates of ballot access and voter integrity Examines non-candidate players such as Super PACs and educational non-profits

The withdrawal of young Americans from electoral politics has been as startling as it has been mystifying. Possible explanations for this phenomenon have focused on increased levels of cynicism and distrust among young voters, the behavior of candidates and campaign consultants, and the importance of institutional barriers to voting. Then came the 2004 election, when nearly 47 percent of eligible 18-to-24-year-olds turned out to vote-an 11 percent increase over 2000 levels. In the wake of this surprising development, Fountain of Youth looks at the tactics and strategies for youth mobilization-from improved civic education to recasting the theme of "Rock the Vote" to reinvigorating political parties. Indeed, the book includes new and innovative research on the role of local political parties in registering and getting young voters to the polls. This volume will be of interest to scholars, teachers, practitioners, pundits-in short, anyone concerned about the future of our democracy.