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First published in 1985. Routledge is an imprint of Taylor &
Francis, an informa company.
In a series of groundbreaking experiments, Daniel M. Wegner told
subjects not to think about white bears. Of course, they found it
impossible to avoid thinking of the bears--just as it often seems
impossible to stop thinking about forbidden foods, a painful
memory, or everyday fears and worries. Synthesizing a wealth of
scientific knowledge in an accessible, engaging style, this book
reveals that the more we attempt to push away or avoid unwanted
thoughts, the deeper they take hold. Wegner offers compelling
insights into how unpleasant or obsessive thoughts get out of
control--and what we can do to break free of them. Written for
general readers, the book has been widely used in undergraduate-
and graduate-level courses.
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