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Fashion in the Edwardian period underwent some quite revolutionary
changes. The delicately coloured, flower-and-lace-trimmed trailing
gowns and elaborate hairstyles worn by tightly corseted fashionable
ladies in the early years of Edward VII's reign would transform
into the boldly coloured, dramatically stylized Eastern-inspired
kimono wraps, slender hobble skirts, ankle-skimming tunic dresses
and turbans of 1914 on the eve of the First World War. This book
presents the story of women's and men's dress through this exciting
period, and is a fascinating addition to the bestselling Shire
fashion list that already includes Fashion in the Time of Jane
Austen and Fashion in the Time of the Great Gatsby.
More than a footnote to the Second World War, or a foreword to the
youth-obsessed exhilaration of the Sixties, the Fifties was a
thrilling decade devoted to newness and freshness. The British
people, rebuilding their lives and wardrobes, demanded modern
materials, vibrant patterns and exciting prints inspired by
scientific discoveries and modern art. Despite the influence of
glamorous Paris couture led by Dior, home-grown fashion labels
including Horrockses and the young Queen Elizabeth's couturier
Norman Hartnell had an equally great, if not greater impact on
British style. This book, written by an assistant curator at the
Victoria and Albert Museum, is a fascinating look back to the days
when post-war Britain developed a fresh sense of style.
The 1970s was a decade of style contrasts: every extreme of fashion
was met by an equally trendy opposite reaction. Ankle-length maxi
skirts vied for attention with super-short hot-pants. Outfits in
vibrant prints and obviously man-made fabrics contrasted with
subtly-coloured ensembles in wool jerseys and silky crepes.
Delicate floral cottons, hand-knits and hand-tooled leather came up
against boldly synthetic and plastic looks perched atop platform
shoes - for men and women alike. More so than at any other time,
fashion looked backwards in order to dress the future with quirkily
ironic retro looks, while alternative street-style movements such
as Punk used appearance to startle and challenge the establishment.
In this book, Daniel Milford-Cottam uses colourful photographs to
illustrate an eye-opening introduction to the bold fashions that
still have such resonance today.
Perhaps more so than any other decade, the sixties had the broadest
impact on the twentieth-century Western world. Across society,
culture and the arts, youth voices rose to prominence and had a
significant influence on new trends. Mature polished elegance was
replaced by young liveliness as the fashionable ideal. Although
only the most daring young followers of fashion wore the tiny
miniskirts and borderline-unwearable plastic and metal outfits
publicised in the press, stylish and smart fashion was increasingly
available to all, with an emphasis on self-expression. New style
icons such as Twiggy combined girl-next-door looks with trendy,
aspirational and accessible outfits, and popular culture heavily
influenced mainstream fashion. This beautifully illustrated book
offers a concise guide to changing styles across the decade.
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