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As the world continues to recover from one of the most dramatic
financial crises in a generation, expanding corporations are
increasingly, yet cautiously, seeking out international investment
opportunities. At the heart of this fragile investment recovery lie
trust and confidence. With an unprecedented number of investment
promotion agencies and economic development organisations now
competing for the attention and business of a more cautious and
discerning investor audience, smart approaches to strategic
differentiation, communication, engagement and investment services
are becoming increasingly critical if these agencies and
organisations are to succeed. At the same time, transparent and
responsible approaches to investment, coupled with effective,
compelling advocacy, are increasingly important to the success of
companies' investment projects. Daniel Nicholls' Foreign Direct
Investment offers an exploration of some of the key trends, issues
and practices that are shaping the global FDI landscape. Along the
way he provides insight into how economic developers and investors
alike can make the most of their opportunities and mitigate
reputational and communications challenges that can impede or
hinder a successful investment. By presenting perspectives and
priorities from both sides, Daniel Nicholls' book bridges the
'investment gap' by giving its readers an important insight into
what matters to the other side. This book represents a smart
investment for anyone involved.
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