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This highly regarded textbook provides the definitive account of
Customer Relationship Management (CRM) concepts, applications and
technologies, focusing on how companies can create and maintain
mutually beneficial relationships with customers. Readers will gain
a thorough understanding of the conceptual foundations of CRM, see
CRM in practice through illustrative case examples and exercises,
and understand how to organise customer data gathering, analysis
and presentation for decision-making. The book achieves these
outcomes by first considering strategic CRM before moving into
operational CRM and, finally, onto analytical aspects of CRM. The
fifth edition has been fully updated to include: A series of new
case examples to illustrate CRM within various regional and
industrial contexts, including those relevant to large, medium, and
small enterprises. A series of new exercises and discussion
questions to help readers understand CRM concepts and to support
pedagogical processes, particularly in higher education
environments. A greater emphasis on managerial applications of CRM
through new content to help guide managers. An updated account of
new and emerging technologies relevant to CRM. Expanded coverage of
customer experience (CX), customer engagement (CE) and customer
journey management (CJM). Customer Relationship Management is
essential reading for advanced undergraduate and postgraduate
students studying CRM, Sales Management, Customer Experience
Management and Relationship Marketing, as well as executives who
oversee CRM functions. Online resources include an Instructor’s
Manual, chapter-by-chapter PowerPoint slides and a bank of exam
questions.
This book fully describes a finite element method for netting. That
describes the relation between forces and deformation of the
netting. That takes into account forces due to the twine
elasticity, the hydrodynamic forces, the catch effect, the mesh
opening stiffness. This book is divided in 5 parts. The first
section contains introduction on the finite element method, the
second part is about equilibrium calculation, the third presents a
triangular element for netting, the fourth and fifth are for cable
and node element. The sixth presents few validation cases.
This highly regarded textbook provides the definitive account of
Customer Relationship Management (CRM) concepts, applications and
technologies, focusing on how companies can create and maintain
mutually beneficial relationships with customers. Readers will gain
a thorough understanding of the conceptual foundations of CRM, see
CRM in practice through illustrative case examples and exercises,
and understand how to organise customer data gathering, analysis
and presentation for decision-making. The book achieves these
outcomes by first considering strategic CRM before moving into
operational CRM and, finally, onto analytical aspects of CRM. The
fifth edition has been fully updated to include: A series of new
case examples to illustrate CRM within various regional and
industrial contexts, including those relevant to large, medium, and
small enterprises. A series of new exercises and discussion
questions to help readers understand CRM concepts and to support
pedagogical processes, particularly in higher education
environments. A greater emphasis on managerial applications of CRM
through new content to help guide managers. An updated account of
new and emerging technologies relevant to CRM. Expanded coverage of
customer experience (CX), customer engagement (CE) and customer
journey management (CJM). Customer Relationship Management is
essential reading for advanced undergraduate and postgraduate
students studying CRM, Sales Management, Customer Experience
Management and Relationship Marketing, as well as executives who
oversee CRM functions. Online resources include an Instructor’s
Manual, chapter-by-chapter PowerPoint slides and a bank of exam
questions.
This great Central Asian epic, passed down through generations and
now brought to life in a new translation, carries the reader into a
world of nomads, warriors and horselords 'I am a steel-fanged lion,
a dragon ready to pounce, a mighty poplar with golden branches
rising up to the sky' The bard Saghimbay Orozbaq uulu composed his
oral telling of the great Central Asian Manas epic in the early
twentieth century, although it draws on far older sources. This
vivid episode from his narrative tells the bravura story of an
uncertain new khan, Boqmurun, who holds a great feast to
commemorate his predecessor, Koekoetoey. From east and west,
warriors and their turbulent retinues come to compete in horse
races, jousting and wrestling, and soon insults are hurled and
scores settled violently. Yet none can beat the supreme hero, the
mighty, truculent Manas. By turns earthy, stirring, bombastic and
funny, Saghimbay's work stands as a monument to the oral culture of
a nomadic people. Daniel Prior's landmark translation includes a
'How to Read the Epic' section, commentary, maps and illustrations.
Composed in oral performance by Saghimbay Orozbaq uulu Translated
by Daniel Prior
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