Wins, Losses, and Human Ties presents an historical and ethical interpretation of the football playing relationship that links Moravian College, in Bethlehem, Pennsylvania, and Muhlenberg College, in Allentown, Pennsylvania. Through his historical account of human ties, an account that is woven from game statistics, uniform styles, football schedules, and meteorological data, Daniel R. Gilbert Jr. presents a new way of thinking about accomplishments in intercollegiate athletic competition. Intercollegiate athletic competitors create layered relationships when they become opponents. These opponents must then defend and reaffirm these relationships. In time, they leave a relational legacy to their successors. By working together, these competitors create an ethical accomplishment: their human ties. Daniel R. Gilbert Jr.'s study of the Moravian-and-Muhlenberg football relationship reveals new layers of meaning hidden within intercollegiate athletic competition, layers that point to several important and oft-overlooked ethical components of such competition. Scholars and football enthusiasts alike will appreciate Gilbert's carefully researched analysis of a playing relationship that celebrates its 50th anniversary in 2008.

The latest in the successful Ruffin Business Ethics series, this book argues that the idea of corporate strategy is worth rethinking as a way of talking systematically about ethics and business. In doing so, the author invents a new way of talking about corporate strategy. Several ethical truths are discussed in the course of the book. One is that how we talk about others profoundly influences how we act towards them. Another is how we talk about others can influence how those in our audiences will talk about others and act accordingly. A third is how we talk about others can become easily and comfortably routine. The author shows what it can mean to substitute a new language about business for the discourse that has 'shackled too many men and women for too long'.