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This book examines how the emergence of new media brings brought
challenges to the North American sport industry, discussing
challenges in terms of a shift from an information economy to an
attention economy perspective. Historically, the arrival of new
forms of media, including radio and television, were not
universally supported by sports leagues, wary of existing industry
relationships with stakeholders, and new media have made the
multi-sided market model of professional sports leagues - which has
focused on protection and exploitation of league content -
inefficient, and calls for a new model to integrate new media into
the market. By integrating platform theory with the Service
Dominant Logic (SDL) of marketing we describe how the multi-sided
market of professional sports is evolving into a platform
ecosystem, and the role of its most important customers - the fans
- will also evolve from end users, to value co-creators,
complementors and innovators. This book will create a new way of
understanding the evolution of professional sports leagues and
future growth of the industry, and lay the foundation for new
research within the academic realm of sport management and sports
marketing.
Sport studies is becoming an increasingly popular discipline, but
the most effective research methods used to investigate the
multi-faceted nature of the empirical sporting world have yet to be
identified. This book makes a timely and relevant contribution to a
broader methodological project as the first systematic examination
and explication of qualitative research methods within sports
studies. Bringing together leading experts in the field,
Qualitative Methods in Sports Studies assesses a variety of
approaches, ranging from social historical, media text, and
personal narrative to ethnographic and interview-based qualitative
research methodologies. Drawing on the diversity of sport studies
literature, contributors outline the major issues and strategies
associated with each method and highlight best practice exemplars
to follow. What are the future opportunities and avenues for
further investigation within sports studies research? What are the
true assets of qualitative data collection and analysis? Answering
these and countless other questions that are critical for the
future of the discipline, this practical research guide is an
essential reference tool for students and scholar
Sport studies is becoming an increasingly popular discipline, but
the most effective research methods used to investigate the
multi-faceted nature of the empirical sporting world have yet to be
identified. This book makes a timely and relevant contribution to a
broader methodological project as the first systematic examination
and explication of qualitative research methods within sports
studies. Bringing together leading experts in the field,
Qualitative Methods in Sports Studies assesses a variety of
approaches, ranging from social historical, media text, and
personal narrative to ethnographic and interview-based qualitative
research methodologies. Drawing on the diversity of sport studies
literature, contributors outline the major issues and strategies
associated with each method and highlight best practice exemplars
to follow. What are the future opportunities and avenues for
further investigation within sports studies research? What are the
true assets of qualitative data collection and analysis? Answering
these and countless other questions that are critical for the
future of the discipline, this practical research guide is an
essential reference tool for students and scholar
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