In a world where education is broken, everyone loses. But big disruption (and transformation) is coming to higher education, and there will be many winners.

This is the book that explores a model of education that’s not only robust enough for the modern world, it’s also affordable for students. It’s viable for businesses who long to finally hire the skills that are hard to find. And it’s distributed to the experts who are at the cutting edge of their fields rather than being confined to the purely intellectual and theoretical realms of the ivory tower.

Gone are the days when education was something that only happened at the start of your career. The name of today's game, both personally and professionally, is to be CONSTANTLY LEARNING: just enough, just in time, and never stopping. But where can knowledge workers, professionals, and lifelong learners go to find the training and education they need to stay current and thrive? It's no secret that universities and colleges are struggling to keep pace and stay current. Often OUT OF TOUCH, exorbitantly overpriced, and slowed by unwieldy infrastructures, bureaucracies and tenure, these institutions are fundamentally designed to deliver a mode of education that still serves an important purpose, but leaves many of our individual and collective needs for learning and growth sorely unmet. This crisis is an OPPORTUNITY FOR THE EXPERTS AND PROFESSIONALS who possess the knowledge and skills that are so sorely needed by so many. The solution is to package their expertise into leveraged learning programs. These online courses will create transformation for the lifelong learners who need them, and profit for the experts who create them.

Danny Iny, a successful educator and entrepreneur, has been leading the charge in the growing movement of course building and online education. And in Leveraged Learning, he lays out the guidebook for navigating and thriving in this new world – both as a lifelong learner, and as an expert with something to teach.

As a lifelong learner, you'll gain the skills and acquire the tools that you need to grow and thrive:

• How education has changed and the implications for knowledge workers and professionals.
• Why the education system is failing you and what alternatives to consider.
• How to hack your patterns of behavior to support and accelerate your learning.
• The three layers of learning that you must stack together to achieve mastery.
• Which mental habits are critical to achieving ongoing, sustained success.
• How to tell which online courses are worth taking, and which to avoid.
• Why most online courses have single-digit completion rates, and how to transcend the statistics.

And as an expert with something to teach, you'll learn how to package your expertise for others' benefit, and your profit:

• What it really takes to develop a lucrative revenue stream from your expertise.
• The piloting methodology that has worked for thousands of successful online course creators.
• How to design a curriculum that engages students and leads to mastery.
• What to test, measure, and iterate as your course grows and evolves.
• Research-based techniques to help every student perform at the 98th percentile of success.
• Methodologies for peer-based feedback that cost-effectively support student learning.
• How to engineer student success with accountability, gamification, and artificial intelligence.

All this and much, much more is yours for the taking. Leveraged Learning is your indispensable guide to staying current, growing, and thriving in the modern world. Whether you will be one of the course creators or one of the lifelong learners (or both), you’ll benefit when you come along for the journey. Scroll up and buy the book today.

The Secret Weapon of the World's Top Copywriters Obvious Adams is a short and simple story that was written almost a century ago. Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so

Do you have a good idea that you just can't get across in writing? Ordinary miracles is an insightful exploration of the writing process as a medium for communication - rather than an exercise in stringing together words and sentences according to the rules of grammar. It begins by looking at the flawed system that most people use to evaluate writing, and then describes a better way to break down a text - COL (Content, Organization, Language), and examines each of these elements in detail. You will learn: - How the misinformation that you learned in grade school is affecting your writing today. - How to structure your writing to make a solid and compelling argument. - How grammar can be used for maximum effect, sometimes by breaking the rules! - How subtle differences in the way you structure your sentences can massively affect your readers. - How to choose just the right word to get your point across. This book will inspire you to write - bring your writing to the next level today!