The Secret Weapon of the World's Top Copywriters Obvious Adams is a short and simple story that was written almost a century ago. Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so

Do you have a good idea that you just can't get across in writing? Ordinary miracles is an insightful exploration of the writing process as a medium for communication - rather than an exercise in stringing together words and sentences according to the rules of grammar. It begins by looking at the flawed system that most people use to evaluate writing, and then describes a better way to break down a text - COL (Content, Organization, Language), and examines each of these elements in detail. You will learn: - How the misinformation that you learned in grade school is affecting your writing today. - How to structure your writing to make a solid and compelling argument. - How grammar can be used for maximum effect, sometimes by breaking the rules! - How subtle differences in the way you structure your sentences can massively affect your readers. - How to choose just the right word to get your point across. This book will inspire you to write - bring your writing to the next level today!