COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Would you like to weigh up a situation and devise a resolution more effectively? Do you want to make decisions confidently and put them into effect with less worry? Would you like to be able to focus exclusively on the issue in hand rather than be distracted by a dozen irrelevant thoughts? Choices we can expect to encounter, from life-changing career moves to the best route to the coast, can expend a lot of time and mental energy if we haven't learnt the basic skills required for getting things done effectively and decisively. This book is a basic practical guide to the all-important mental process by which we all live our lives - analyzing a situation, sorting out how to respond to it, and taking action accordingly. We discover how to solve problems and make choices swiftly and satisfactorily, how to reduce mental stress while working under pressure, how to turn bright ideas into positive action. Following the techniques and exercises given here, you'll soon find you are using your brain more efficiently. Your payback will be in greater confidence and greater peace of mind - which in turn will help your mental processing. Step inside this virtual circle now, and join the blessed ranks of the sorted!

Text in Arabic. In a world of growing health awareness and new health trends, many people still neglect the most important factor of them all the mind. Brain training exercises are the natural, effective, and fun way to improve mental activity and cognitive processing. Available for the first time in Arabic, these titles will you help sharpen your cognitive abilities and train your brain for increased mental well-being.