In these highly competitive times, there is little room for firms that are content to remain as they've always been. Global competition, commoditisation, legal outsourcing and pressure from clients to cut costs have created a sense of urgency within law firms to better understand their own businesses. This has implications for the way law firms view and use their resources, expertise and human capital. A commitment to innovation opens doors for law firms to better align themselves with client needs and encourages the development of new tools and service offerings to assist with on-going business needs. But what does innovation really mean in a law firm context? In what ways can an undeniably traditional industry demonstrate innovation? How do individual law firms show what innovation means to them? Law Firm Innovation: Insights and Practice not only answers these questions, but provides an overview of innovation options and practices in a changing legal marketplace. This guide offers practical advice for firms that are looking to become more innovative in the way they work, and it provides first-hand examples of innovation in practice within the legal industry. This guide will enable you to: Gain insight into innovation in the legal market from experts and practitioners from around the world. Review several practical frameworks, designed to help law firms introduce innovation as a core business activity. Learn from case studies on some of the most innovative legal service providers and the ground-breaking approaches already being taken. You can use these to benchmark your innovative approaches. Hear from these authors: Richard Hinwood, Strategy and Governance Director Executive (Withers LLP) John Knox, Managing Director, Asia (AdventBalance) Mark Gould, Founder (Mark Gould Consulting) Adam Billing, Partner (Moller PSF Group Cambridge), Founder (Treehouse) Abigail Hunt, Associate (Moller PSF Group Cambridge), Senior Associate (Treehouse) Markus Hartung, Director (Bucerius Center on the Legal Profession, Hamburg) Arne Ga rtner, Research Assistant (Bucerius Center on the Legal Profession, Hamburg) Michael Bradley, Managing Partner (Marque Lawyers) Darryl Cooke, Founder (gunnercooke) Karl Chapman, Chief Executive (Riverview Law)

Innovation should be at the heart of the strategy of every law firm. It drives the competitive advantage that a law firms needs not just to set itself apart from its competition but also to survive. The purpose of strategy is to understand and cope with competition. Innovation and creativity are core to that strategy. Competitive advantage impacts your bottom line. It answers your clients' key questions of 'Why should I do business with you?' 'What are you offering that no one else does?' Innovation is key to answering these questions. This book will show you how to reinvent yourself to create a culture that encourages and spawns innovation at every level, both on the micro and macro levels. It leads you through the creation of the infrastructure that is necessary to encourage creativity and that is unique to law firms as well as setting out the creative process to produce new thinking. It deals with leadership, handling change, communication, culture, teamwork and accountability that will lead to real and necessary innovation. The author, Darryl Cooke, is co-founder of gunnercooke, one of the UK's fastest-growing challenger law firms.