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When award-winning journalist Dave Jamieson rediscovered his
childhood baseball card collection he figured that now was the time
to cash in on his "investments." But when he tried the card shops,
they were nearly all gone, closed forever. eBay was no help,
either. Baseball cards were selling for next to nothing. What had
happened? In Mint Condition, the first comprehensive history of
this American icon, Jamieson finds the answers and much more. In
the years after the Civil War, tobacco companies started slipping
baseball cards into cigarette packs as collector's items, launching
a massive advertising war. Before long, the cards were wagging the
cigarettes. In the 1930s, baseball cards helped gum and candy
makers survive the Great Depression, and kept children in touch
with the game. After World War II, Topps Chewing Gum Inc. built
itself into an American icon, hooking a generation of baby boomers
on bubble gum and baseball cards. In the 1960s, royalties from
cards helped to transform the players' union into one of the
country's most powerful, dramatically altering the business of the
game. And in the '80s and '90s, cards went through a spectacular
bubble, becoming a billion-dollar-a-year industry before all but
disappearing. Brimming with colorful characters, this is a
rollicking, century-spanning, and extremely entertaining history.
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