In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

Animal Puzzles for the Scroll Saw - 2nd Edition is a newly expanded version of the wildly popular pattern book that scroll saw artists have come to love With over 50 patterns for upright standing and interlocking puzzles, woodworkers will have plenty of charming puzzles to sell at craft shows or to give to loved ones as special gifts. And with a handy getting started section that includes information to ensure success, new scrollers will learn how to choose wood, blades, to transfer patterns and more. Experienced scrollers will find useful information to customize patterns and to create their own patterns from personal photographs. New realistic patterns include a playful scene of 4 cats, a smart beagle, a lovely cairn terrier, a soulful American cocker spaniel, a fun rough collie, an alligator, adorable panda bear, Frisian pony, caribou, sly red fox, bison and others - each with full color photographs of the finished puzzles.

Mythical creatures such as dragons and gargoyles, unicorns and mermaids, and griffins and hydras come alive in this guide to scroll saw puzzles. Each puzzle interlocks and can stand on its own. Step-by-step instructions, detailed guidance on getting started, and tips on wood selection, sanding, and finishing ensure success for all woodworkers. Simple patterns include a centaur and a hatchling; medium difficulty patterns include a unicorn and gargoyles; and patterns for experienced scrollers include a green man, an imperial dragon, and a phoenix.

Disappointment with the ability of democracy to deliver economic rewards in much of Africa-and with the persistence of instability, corruption, and poor governance in democratic regimes-has undermined democracy's appeal for many on the continent. At the same time, many external actors are expressing sympathy for regimes that have demonstrated an ability to impose stability and deliver economic growth, despite the limits placed on their citizens' freedom. In this context, the author asks: Is totalitarianism emerging as an acceptable alternative to democracy in Africa? And if so, with what consequences? The author draws on extensive research in countries across the continent to thoroughly explore the dilemma of the totalitarian temptation.

As a local business owner, you need a constant stream of new leads for your business to thrive and grow. The way people search for and find local businesses is changing. Can your business survive without the internet? This book will give you the basic knowledge to be able to start using the internet to grow your business. Whether you decide to do your marketing in house, or outsource the work, you as the owner need to have a basic understanding of what needs to be done to successfully market your business on the internet. The information provided in the book will enable you to get started on your own or give you the knowledge to be able to hire the right individual or company to get the job done correctly. Without this basic knowledge, you will not be able to make an intelligent decision on how to proceed with your internet marketing. If you have already spent money on internet marketing without any results, this information will help you make better decisions going forward. Making the right marketing decisions is vital to the future of your business. This book will give you the information that you need to ensure your business grows or remains strong into the future.