It's in magazines and newspapers, it's on television and radio, it's on busses and billboards and pretty much everywhere you look (except for Apple stores, where it's likely still sold out). The iPad is the hot new touchscreen tablet from Apple, representing the next generation of mobile computing. Packed with dozens of new features, the iOS 3.2 SDK enables you to build sophisticated, desktop-quality apps for this exciting new platform. Every iPhone and iPod touch app developer looking to take the next step and move into the iPad arena will want to read this book from cover to cover. Beginning iPad Development for iPhone Developers: Mastering the iPad SDK has all the answers, and you'll find them presented with the same easy-to-follow style and thorough coverage you've come to expect from titles like Beginning iPhone 3 Development-everything an aspiring iPad developer needs to know to create great apps. Best-selling authors Jack Nutting, Dave Wooldridge, and Dave Mark show iPhone developers how to master all of the iPad-exclusive frameworks and features, which are explained, demonstrated in action, and put through their paces in this comprehensive programming guide.You'll get a detailed understanding of the new feature set and gain every possible advantage in the iTunes App Store. What you'll learn* How to design app interfaces optimized for the iPad by taking advantage of new UIKit features such as Popovers, Split View Controllers, and new Modal Views.* How to utilize new graphics functionality, Core Text, Document Sharing, and advanced input methods to build powerful productivity solutions.* How to embrace the iPad's superior media capabilities with its new video and display options.* How to convert an existing iPhone project into a stand-alone iPad app or a Universal app for both iPhone and iPad users.Developing iOS 4 Apps? Since many of the new features in iOS 3.2 are also present in iOS 4, this is one of the first books available in print that extensively covers several of the new APIs that iPhone developers are also eager to learn for creating iOS 4-optimized apps. Who this book is for This book is for all iPhone app developers who want to leverage their skills to create professional apps for the iPad.Complete Source Code Provided Beginning iPad Development for iPhone Developers includes extensive example projects and the complete source code for Dudel, a full-fledged drawing app for the iPad. Table of Contents* Welcome to the Paradigm Shift* Getting Started with iPad Development* Exploring the iPhone SDK's New iPad Features* New Graphics Functionality* Using Core Text* Popovers* Video and Display* Split Views and Modal Modes* New Input Methods* Working with Documents* From iPhone to iPad* Additional Resources for iPad Development

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a gold rush for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creatorsperfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app What you'll learn Analyze your ideas and competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Transform your iOS app into a powerful marketing tool. Build synergy with in-app cross-promotion and social media, and Apple's Game Center. Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Includes extensive coverage of the iAd framework and the Store Kit API. Improve usability and implement effective testing. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website. Successfully navigate the App Store submission process. Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways. Who this book is for

This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple's iTunes App Store. All the code examples included in this book can be downloaded fromhttp: //iphonebusinessbook.com/. Table of Contents Seeing the Big Picture in a Crowded App Store Marketplace Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research Protecting Your Intellectual Property Your iOS App Is Your Most Powerful Marketing Tool Social Inception: Promoting Your Apps Within Apps Money for Nothing: When It Pays to Be Free Monetizing Free Apps with iAd and Other In-App Advertising Opportunities Exploring the Freemium Model with In-App Purchase Testing and Usability: Putting Your Best Foot Forward Get the Party Started Creating a Prerelease Buzz Keys to the Kingdom: The App Store Submission Process Increasing Awareness for Your iOS App Online Resources for App Research and Marketing

The phenomenal success of the iPhone and the iPod touch has ushered in a gold rush for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creatorsperfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer's perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app What you'll learn Transform your iPhone app into a powerful marketing tool with easy-to-use concepts and code examples. Analyze your ideas, research the competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API. Build synergy with in-app cross-promotion and social networking. Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app. Successfully navigate the App Store submission process. Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways. Who this book is for

This book is for any developer looking to build a successful business selling iPhone and iPod touch apps in Apple's iTunes App Store. All the code examples included in this book can be downloaded fromiPhoneBusinessBook.com. Table of Contents Seeing the Big Picture in a Crowded App Store Marketplace Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research Protecting Your Intellectual Property Your iPhone App Is Your Most Powerful Marketing Tool Money for Nothing: When It Pays to Be Free Exploring New Business Models with In-App Purchaseand Affiliate Programs Testing and Usability: Putting Your Best Foot Forward Get the Party Started Creating a Prerelease Buzz Keys to the Kingdom: The App StoreSubmission Process Increasing Awareness for Your iPhone App

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators-perfect for independent developers on shoestring budgets. No prior business knowledge is required. The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!