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For undergraduate, postgraduate and MBA students, this highly
successful textbook is an essential guide to Marketing Research.
Understand theory and application of marketing research in a
European context Marketing Research: Applied Insight, 6th Edition,
by Nunan, Birks and Malhotra is the leading marketing research text
focused on the key challenges facing marketing research in a
European context. This comprehensive text offers a clear
explanation and discussion of concepts, and a wealth of European
and international case material showing how researchers apply
concepts and techniques. It also integrates with online resources
for students including key discussion points. This book supports
both qualitative and quantitative research methods through:
Introducing the transactional stages of marketing research of
problem definition, developing approach and design, data
collection, analysis and communicating the research findings Using
real research case studies of how companies address specific
managerial problems and implement research, as well as real-life
marketing situations and exercises to tackle in every chapter
Applying marketing research to current marketing challenges such as
social media, mobile marketing, customer value, experiential
marketing, satisfaction, loyalty, customer equity, brand equity and
management, relationship marketing, creativity and design, and
socially responsible marketing Pearson, the world's learning
company.
For courses in Marketing Research at two- and four-year colleges
and universities An engaging, do-it-yourself approach to marketing
research Essentials of Marketing Research: A Hands-On Orientation
presents a concise overview of marketing research via a
do-it-yourself approach that engages students. Building on the
foundation of his successful previous titles-Basic Marketing
Research: Integration of Social Media and Marketing Research: An
Applied Orientation-author Naresh Malhotra covers concepts at an
elementary level, deemphasizing statistics and formulas. Sensitive
to the needs of today's undergraduates, Malhotra integrates online
and social media content, and provides current, contemporary
examples that ground course material in the real world.
This new book offers all the authority of Naresh Malhotra's
best-selling Marketing Research title combined with lots of
European examples and a clear focus on helping students to
understand how to diagnose and direct research questions that will
support marketing decision making. Beyond this, students will get
an appreciation of what good research design means. Secondary and
primary data collection techniques; qualitative and quantitative
methods and forms of analysis; and conveying the insights from
research findings will give students a clear view of how to make
marketing research work. The ethical dilemmas faced by researchers,
the social and cultural issues of research created by globalisation
and more powerful forms of communication (e.g. e-communication)
will be addressed. This text aims to present a clear understanding
of the nature, scope and process of marketing research at an
introductory level and to give students the study skills to
confidently design all stages of the marketing research process.
This book is perfect for one semester courses in Marketing
Research.
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Disciples (Hardcover)
David Birke, Nicholas McCarthy; Artworks by Benjamin Marra
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R657
Discovery Miles 6 570
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Ships in 12 - 17 working days
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Preventing recidivism is one of the aims of criminal justice, yet
existing means of pursuing this aim are often poorly effective,
highly restrictive of basic freedoms, and significantly harmful.
Incarceration, for example, tends to be disruptive of personal
relationships and careers, detrimental to physical and mental
health, restrictive of freedom of movement, and rarely more than
modestly effective at preventing recidivism. Crime-preventing
neurointerventions (CPNs) are increasingly being advocated, and
there is a growing use of testosterone-lowering agents to prevent
recidivism in sexual offenders, and strong political and scientific
interest in developing pharmaceutical treatments for psychopathy
and anti-social behaviour. Future neuroscientific advances could
yield further CPNs; we could ultimately have at our disposal a
range of drugs capable of suppressing violent aggression and it is
not difficult to imagine possible applications of such drugs in
crime prevention. Neurointerventions hold out the promise of
preventing recidivism in ways that are both more effective, and
more humane. But should neurointerventions be used in crime
prevention? And may the state ever permissibly impose CPNs as part
of the criminal justice process, either unconditionally, or as a
condition of parole or early release? The use of CPNs raises
several ethical concerns, as they could be highly intrusive and may
threaten fundamental human values, such as bodily integrity and
freedom of thought. In the first book-length treatment of this
topic, Treatment for Crime, brings together original contributions
from internationally renowned moral and political philosophers to
address these questions and consider the possible issues,
recognizing how humanity has a track record of misguided, harmful
and unwarrantedly coercive use of neurotechnological 'solutions' to
criminality. The Engaging Philosophy series is a new forum for
collective philosophical engagement with controversial issues in
contemporary society.
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