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Showing 1 - 19 of 19 matches in All Departments

A Multiple-product Sales Force Allocation Model (Paperback): David Bruce Montgomery, Alvin J. Silk, Carlos E Zaragoza A Multiple-product Sales Force Allocation Model (Paperback)
David Bruce Montgomery, Alvin J. Silk, Carlos E Zaragoza
R424 Discovery Miles 4 240
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Personal Selling Decisions (Paperback): David Bruce Montgomery, Glen L. Urban Personal Selling Decisions (Paperback)
David Bruce Montgomery, Glen L. Urban
R490 Discovery Miles 4 900
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Market Response to the Legitimation of a Brand Appeal (Paperback): David Bruce Montgomery, Jon Scott Armstrong Market Response to the Legitimation of a Brand Appeal (Paperback)
David Bruce Montgomery, Jon Scott Armstrong
R415 Discovery Miles 4 150
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A Probability Diffusion Model of Dynamic Market Behavior (Paperback): David Bruce Montgomery A Probability Diffusion Model of Dynamic Market Behavior (Paperback)
David Bruce Montgomery
R770 Discovery Miles 7 700
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On the Limiting Form of the contagious Binomial Distribution and its Application in Stochastic Models of Choice Behavior... On the Limiting Form of the contagious Binomial Distribution and its Application in Stochastic Models of Choice Behavior (Paperback)
David Bruce Montgomery
R359 Discovery Miles 3 590
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Pricing Decisions (Paperback): David Bruce Montgomery, Glen L. Urban Pricing Decisions (Paperback)
David Bruce Montgomery, Glen L. Urban
R419 Discovery Miles 4 190
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A Stochastic Response Model With Application to Brand Choice (Hardcover): David Bruce Montgomery A Stochastic Response Model With Application to Brand Choice (Hardcover)
David Bruce Montgomery
R795 Discovery Miles 7 950
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Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity (Hardcover): David Bruce... Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity (Hardcover)
David Bruce Montgomery, Alvin J. Silk
R784 Discovery Miles 7 840
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A Multiple-product Sales Force Allocation Model (Hardcover): David Bruce Montgomery, Alvin J. Silk, Carlos E Zaragoza A Multiple-product Sales Force Allocation Model (Hardcover)
David Bruce Montgomery, Alvin J. Silk, Carlos E Zaragoza
R793 Discovery Miles 7 930
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Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders (Hardcover): David Bruce Montgomery, Alvin J. Silk Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders (Hardcover)
David Bruce Montgomery, Alvin J. Silk
R713 Discovery Miles 7 130
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A Dynamic Sales Call Policy Model (Hardcover): Leonard M. Lodish, David Bruce Montgomery, Frederick E. Webster A Dynamic Sales Call Policy Model (Hardcover)
Leonard M. Lodish, David Bruce Montgomery, Frederick E. Webster
R785 Discovery Miles 7 850
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A Probability Diffusion Model of Dynamic Market Behavior (Hardcover): David Bruce Montgomery A Probability Diffusion Model of Dynamic Market Behavior (Hardcover)
David Bruce Montgomery
R1,098 Discovery Miles 10 980
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A Continuous Limit for the contagious Binomial Distribution (Hardcover): David Bruce Montgomery A Continuous Limit for the contagious Binomial Distribution (Hardcover)
David Bruce Montgomery
R711 Discovery Miles 7 110
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Personal Selling Decisions (Hardcover): David Bruce Montgomery, Glen L. Urban Personal Selling Decisions (Hardcover)
David Bruce Montgomery, Glen L. Urban
R828 Discovery Miles 8 280
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Stochastic Models of Consumer Response (Hardcover): David Bruce Montgomery Stochastic Models of Consumer Response (Hardcover)
David Bruce Montgomery
R817 Discovery Miles 8 170
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Stochastic Consumer Models - Some Empirical Results (Hardcover): David Bruce Montgomery Stochastic Consumer Models - Some Empirical Results (Hardcover)
David Bruce Montgomery
R785 Discovery Miles 7 850
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Implementation of Management Science in Marketing (Hardcover): David Bruce Montgomery Implementation of Management Science in Marketing (Hardcover)
David Bruce Montgomery
R716 Discovery Miles 7 160
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Pricing Decisions (Hardcover): David Bruce Montgomery, Glen L. Urban Pricing Decisions (Hardcover)
David Bruce Montgomery, Glen L. Urban
R789 Discovery Miles 7 890
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Marketing Information Systems - An Emerging View (Paperback): David Bruce Montgomery, Glen L. Urban Marketing Information Systems - An Emerging View (Paperback)
David Bruce Montgomery, Glen L. Urban
R500 Discovery Miles 5 000
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