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The Boy Who Cried ¡Falta!
David Flores; Illustrated by Felipe Cardoso
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R634
R602
Discovery Miles 6 020
Save R32 (5%)
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Ships in 10 - 15 working days
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Explaining consumer behavior today appears to be more complex than
interpreting the conventional paradigm of perceptions, attitude,
and behavior led by the classical cognitive theories. As the
marketplace environment is changing rapidly in the twenty-first
century following the growth of innovation, technology, market
communications, and changing socio-cultural patterns, consumer
behavior is largely driven by emotions, peer influence, and
perceived values. When a company connects with customers' emotions,
the returns may be huge. This book documents the current consumer
behavior development in changing business paradigms and suggests
managerial implication for the companies to follow for gaining
competitive advantage. The discussion on the topics of consumer
behavior are built in the book around the ten chapters comprising
evolving global consumer markets, understanding consumers through
marketing research, consumer-market symbiosis, consumer health
information and decision-making, catalyzing buying propensity,
innovation, technology and consumption, dysfunctional consumption
patterns, serving consumers in emerging markets, managing consumer
experiences, and the future of consumers.
For anyone contemplating the Sabbath, this CD answers the questions
MOST everyone has about the Sabbath and its modern day
significance."Is there such a thing as a perfect presentation of
Sabbath? Yes! This is it! " MW (Tennessee)
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